A OmniChatBrazilian leading chat commerce platform has just announced its native integration with Magento and Shopify e-commerce platforms. More than just integrating systems, the new feature positions OmniChat's artificial intelligence as a central element of the operation: autonomous sales agents now use real-time data from integrations with e-commerce platforms to enhance results in a personalized and automated way.
The new integration layer includes the use of generative AI applied to sales, with Whizz Agent, the autonomous sales agent developed by the company. The agent acts as a human salesperson, in real time, recommending products, answering questions, and guiding the customer to conversion — all in a personalized and scalable way.
From native integrations, Whizz can send products, collections, and checkout links directly in the conversation, automate routine responses such as tracking and order status, issuing invoices and second copies of boletos, as well as activate cart recovery campaigns and, with VTEX, payment reminders via PIX and order status.
With the new integrations, the company becomes the platform with the broadest coverage among the main players in e-commerce, with native connectivity to VTEX, Magento, and Shopify — the three key players in digital retail in Brazil.
"In addition to the VTEX integration we already offer, expanding the scope to Magento and Shopify strengthens our positioning as the most comprehensive ecosystem of sales assisted by conversational channels. Integrations like these simplify adoption and enhance a seamless digital shopping journey," says Maurício Trezub, CEO of OmniChat.
Plug & play to scale sales in chat
The advantage of the new integrations is not only in native connectivity but also in the autonomous agents' ability to transform e-commerce data into sales interactions with context and personalization. Among the functionalities of AI are
- Product and collection consultation and recommendation in real timebased on stock, history, and consumer profile, 24 hours a day and 7 days a week.
- Generation and sending of checkout links instantlyreducing friction and conversion time.
- Answering questions and guiding the entire purchase journey, like a human seller.
- Activation of smart campaignscart recovery and payment reminders (including via PIX, with VTEX).
Currently, more than 500 brands use OmniChat to enhance their results through conversational sales, including Decathlon, Acer, Natura, La Moda, and AZZAS 2154.
