OLX, one of the largest online buying and selling platforms in Brazil, is the newest partner of SHIELD, a fraud intelligence platform focused on device identification. The goal is to strengthen security on its marketplace by detecting and blocking fraudulent activity in real time, to further protect sellers and buyers.
Now, OLX relies on SHIELD's Device Intelligence technology to eliminate fake accounts and fraudulent activity at its root, preventing scams such as fake ads and reviews , account theft, and collusion fraud from being carried out by fraudsters and causing losses to sellers and buyers.
“SHIELD’s technology has helped us block fraudsters based on detected signals, ensuring a smooth experience for legitimate users. This device-based intelligence blocks fake accounts with unparalleled precision, protects user privacy, and gives us the confidence to expand OLX safely and sustainably,” says Camila Braga, senior product manager at Grupo OLX.
At the heart of the solution is SHIELD Device ID , the global standard for device identification, with over 99.99% accuracy. It persistently identifies devices even after resets, cloning, or spoofing. Combined with Fraud Intelligence , each device session is continuously analyzed in real time to detect malicious tools such as bots and emulators.
According to SHIELD, one of the differentiating factors of its tool compared to others on the market is that it does not require personally identifiable information (PII) and is not location-based, something that raises serious privacy concerns, since excessive data collection can reveal sensitive information such as where users live or work. With privacy by design , OLX does not have these problems.
“With SHIELD, OLX can grow safely, preventing fake accounts and malicious activity from affecting its users. We are proud to offer a solution that protects buyers and sellers while keeping privacy and compliance at the heart of the platform,” added Justin Lie, CEO of SHIELD.
