OLX, the largest classified marketplace for cars in the country, held an exclusive event at the Interlagos Race Track in São Paulo on June 10th. The premium event, titled Conecta Autos Racing Team, brought together over 80 guests including dealership executives, multi-brand representatives, rental companies, and industry opinion leaders.
The event combined adrenaline on the tracks with moments of relaxation and networking. With a proposal for a unique and impactful brand experience, the activity included the thrill of racing on the Interlagos track, driving powerful cars such as Porsche, Ferrari, and Lamborghini, with the support of professional drivers."OLX supports professionals in accelerating automotive businesses and has created a special moment to be closer to these partners, fostering emotions and connections. Interlagos was the perfect setting to offer this unforgettable brand experience and strengthen this relationship," highlights Flávio Passos, VP of Autos at OLX Group.
Conecta Autos Racing featured carefully prepared environments, with personalized garages branded with OLX, a relaxation area, as well as activations such as jacket customization, transforming the credential into an exclusive trophy, and awarding the drivers with the best performance of the day. The gastronomic experience was signed by Paellas Pepe and Empório Pata Negra.
One of the highlights of the day was the chat with journalist Reginaldo Leme, a reference in Brazilian motorsport, who shared stories and behind-the-scenes moments of his career. Journalist and pilot Renata Camargo also attended, capturing the best moments and interacting with the guests.
The project was developed by Blood in collaboration with the OLX Group and executed by the agency, which is a reference in events and brand experience. Ale Tcholla, partner and creative director of Blood, emphasizes that the goal was to create a narrative capable of providing a moment that would leave a lasting impression on the audience. "We created an activation focused on creating a unique and unforgettable experience for those who live the automotive universe daily. To feel the emotion that a car can provide to a person in a real and genuine way on one of the most iconic tracks in the world," he concludes.
Event highlights:
- +80 exclusive guests
- 60 fast laps completed by customers with professional drivers
- Gastronomy signed by Paellas Pepe and Pata Negra
