Olist launches webseries to celebrate 10 years in the market

In 2025, Olist, an ecosystem of solutions for SMEs that has more than 50 thousand customers, celebrates a decade of market performance and, to celebrate this milestone, launches a special series of videos that have testimonials from people who have made 5 and still make 50 thousand part of this story. The initiative aims to highlight the main moments, achievements and challenges that have shaped the company over the last 10 years, highlighting the customer-centered culture, the strength of collaboration and innovation as pillars of its journey.

The three-episode series brings together authentic stories from employees, customers, partners, investors and protagonists who closely followed the evolution of Olist, revealing inspiring stories and behind the scenes of the company, which was created with the purpose of boosting business throughout Brazil.

“More than telling our story, this series is a way to honor every person who built and continues to build Olist together with us. These are testimonials that share a little of the main moments we live together, in search of generating positive impact for thousands of businesses in Brazil,” tiago Dalvi, CEO and founder of Olist.

In the first episode, Tiago Dalvi recalls the company's trajectory from the times of Solidarium, his first company, to the birth of Olist, highlighting how the business has evolved and turned into a solution to boost SMEs. 

Among the interviewees, Rodrigo Baer, co-founder and managing partner of Upload Ventures, first institutional investor of Olist, recalled the first steps of the company and explained the reasons that led him to bet on the business already in the first week of creation of Olist.

Also participating are Mari Dalvi, product manager; Amilton Paglia, partner and former CPO of Olist; Daiane Peretti, first HR manager; Mari Vieira, executive secretary and Jon Azzolini, first employee of the company, the “Olister number 1” Representing customers, Marcio Ribeiro, founder of X5 Music, a store specializing in musical instruments, shares his experience with Olist.

In the second and third episodes, Paulo Passoni, managing partner of Valor Capital Group, responsible for the company's Growth Equity arm, and Alex Szapiro, managing partner for Latin America at SoftBank, participate.

The recordings were made in Curitiba and Sao Paulo and the episodes will be published in the Youtube Olist14/05. The videos rescue remarkable memories, learnings and visions about the future, reaffirming the company's purpose to transform digital commerce through technology and collaborative spirit.