With Mother's Day approaching, a new survey conducted by thePrivalia – hubthat connects consumers to more than 600"love brands"national and international – reveals the main consumption trends for the commemorative date, the second best for retail only behind Christmas. The survey, what he heard 2.646 consumers, pointed out that the vast majority – 81% of respondents – they should make their purchases in online stores, consolidating e-commerce as the preferred channel when choosing the perfect gift
Another relevant point presented is that the celebration goes far beyond the traditional figure of the mothergodmothers, grandparents, sogras, wives, daughters and even the consumers themselvesappear among the recipients of the gifts. For 77% of the respondents, the intention to give a gift is connected to all the people who occupy this emotional role in their lives. Thinking about it, The campaign for Privalia's date has the slogan "Mothers are all the same", just not, to celebrate all diversity of styles
As most desired categoriesfor this year arefashion and accessories (62%), followed byfootwear (41%)andperfumes and cosmetics (28%), items that reflect the desire for gifts that are symbolic, affective and stylish. According to the study, 48% of respondents start researching one month in advance, and 84% make the purchase two weeks or more before the date, what points to an increasingly planned behavior
Attractive price and shipping cost are decisive
The research also revealed the factors that most influence the purchase decision: good prices (70%), promotions and discounts (66%) and free shipping (49%). On the other hand, shipping cost (76%) and delivery time (54%) appear as the main reasons that lead consumers to abandon the purchase
For Privalia, the survey reinforces the importance of uniting curation, practicality and good conditions to accompany the consumer on such a special date. Mother's Day is an opportunity to express affection and recognition through meaningful gifts. Our role is to facilitate this choice, offering style, desired brands, trust and real advantages for our clients, Andrea Figueira stands out, Marketing head of Privalia
The consumption behavior also indicates a concern with the amount invested. Most intend to spend up to R$200,00 and 71% choose to pay in installments with a credit card. Multi-brand sites and marketplaces, like Privalia itself, were identified as the most accessed during the period
