With Mother's Day approaching, a new survey conducted by thePrivalia – hubthat connects consumers to more than 600"love brands"national and international – reveals the main consumption trends for the holiday, the second best for retail, only behind Christmas. The survey, which interviewed 2,646 consumers, indicated that the vast majority –81% of respondents should make their purchases in online stores, consolidating e-commerce as the preferred channel when choosing the perfect gift.
Another relevant point presented is that the celebration goes far beyond the traditional figure of the mothergodmothers, grandmothers, mothers-in-law, wives, daughters, and even the consumers themselvesThey appear among the recipients of the gifts. For 77% of respondents, the intention to give a gift is linked to all the people who hold that emotional role in their lives. With that in mind, the campaign for Privalia's date is themed "All moms are the same, but not really," to celebrate the diversity of styles.
As most desired categoriesfor this year arefashion and accessories (62%), followed byfootwear (41%)andperfumes and cosmetics (28%)items that reflect the desire for gifts that are symbolic, affectionate, and stylish. According to the study, 48% of respondents start researching one month in advance, and 84% make the purchase two weeks or more before the date, indicating increasingly planned behavior.
Attractive price and shipping cost are decisive
The research also revealed the factors that most influence the purchase decision: good prices (70%), promotions and discounts (66%), and free shipping (49%). Conversely, freight cost (76%) and delivery time (54%) are the main reasons that lead consumers to abandon their purchase.
For Privalia, the survey reinforces the importance of combining curated selection, convenience, and good conditions to accompany the consumer on such a special date. Mother's Day is an opportunity to express affection and appreciation through meaningful gifts. Our role is to facilitate this choice by offering style, desired brands, confidence, and real advantages for our customers, says Andrea Figueira, Privalia's marketing director.
Consumer behavior also indicates a concern with the amount invested. Most intend to spend up to R$200.00 and 71% choose to pay in installments on a credit card. Multi-brand sites and marketplaces, such as Privalia itself, were identified as the most accessed during the period.
