Offering installment payments allows information producers to double their revenue

Many digital entrepreneurs choose to offer installment boleto payments to increase earnings related to launches.The alternative, which complements the credit card, allows for expanded revenue streams and, consequently, business growth. However, there is still a common concern regarding default that can arise from installment bills.

In the case of info product creators, offering this type of solution can help double revenue, but it is necessary to ensure transaction security and reduce the risk of non-payment. "The problem is not in selling through installment boleto, but in how you apply it to your sales," says Reinaldo Boesso, financial expert and CEO ofTMB, fintech specialist in payment through installment payment slips.

According to the executive, about 70% of the Brazilian population has debts and difficulties accessing credit, so offering payment alternatives, such as installment boleto, is essential in the country. "Many Brazilians have no limits on their credit cards, with a large part allocated to cover their daily expenses. The installment boleto may be the only opportunity people have to change their lives, but the infoproduct creator needs to be cautious before offering it," he explains.

SecondReinaldo Boessosome steps are necessary before digital entrepreneurs start offering installment boleto payments. They are:

1. Credit analysis and documentation: It is necessary to carry out a financial analysis of the person purchasing the product to reduce the risk of default, in addition to verifying the authenticity of documents.
2. Signing a contract: Requiring the signing of a contract for a purchase made using an installment payment slip reinforces the customer's commitment to payment and offers greater legal security for making collections.
3. Payment management, collection and renegotiation: After ensuring data security, it is necessary to charge a down payment, send payment slips every month, charge the customer so that payments are made on time and renegotiate debts to avoid default.

The CEO of TMB emphasizes that there are many processes; however, all are necessary to ensure that the payment will be made to the fullest extent. "At TMB, for example, we perform all these steps automatically, with 98% approval, which makes it easier and faster for the infoproduct creator," he states.

For the executive, another way to ensure security for the info product creator is through receivables anticipation. In our case, we offer the possibility of提前 installments before the customer finishes paying for the product. In other words, we aim to significantly reduce risks and even offer a risk-free alternative for those working with launches," explains Reinaldo Boesso.