Many digital entrepreneurs choose to offer installment payment to increase the gains related to the launches. The alternative, which is complementary to the credit card, allows the forms of revenue to be expanded and, consequently, the growth of the business. However, there is still a common fear regarding default that can come from installment payments.
In the case of infoproducers, offering this type of solution can help double billing, but you need to ensure transaction security and reduce the risks of non-payment. “The problem is not selling in installment boleto, but in the way you apply it in your sales”, says Reinaldo Boesso, financial expert and CEO of TMB, fintech specialist in payment through installment payment.
According to the executive, about 70% of the Brazilian population has debts and difficulties in accessing credit, so offering payment alternatives, such as the installment boleto, is fundamental in the country. “Many Brazilians have no limits on their credit cards , and much of it is intended to pay for their daily expenses. The installment boleto may be the only opportunity that people have to change their lives, but the information producer needs to be careful before offering it”, he explains.
According to Reinaldo Boesso, some steps are necessary before digital entrepreneurs start offering installment boleto. They are:
- Credit analysis and documentation: You need to do a financial analysis of the person who is buying the product to reduce the risk of default, as well as prove the authenticity of documents.
- Contract signature: Requiring the signing of a contract in a purchase by installment payment reinforces the commitment of the customer with the payment and offers more legal certainty to make charges.
- Payment management, collection and renegotiation: After ensuring data security, you need to charge an entry fee, send payment slips every month, charge the customer for payments to be made on time and renegotiate debts to avoid default.
The CEO of TMB points out that there are many processes, however, all are necessary to ensure the maximum that the payment will be made. “Na TMB, for example, we perform all these steps automatically, with 98% of approval, so the infoproducer gains ease and speed”, he says.
For the executive, another way to ensure security for the infoproducer is to work with the anticipation of receivables. “In our case, we offer the possibility of anticipating the installments before the customer finishes paying the product. That is, we seek to greatly reduce the risks and even offer a risk-free alternative for those who work with” releases, explains Reinaldo Boesso.
