With the arrival of the end of the year, a period marked by holidays, travel, and the search for innovative gifts such as virtual reality glasses (Apple Vision Pro and Meta Quest), smart automotive systems (Apple CarPlay and Android Auto), connected watches, and smart TVs, these devices gain even more prominence in the lives of Brazilians. According to a surveyCommercial Association of Sao Paulo (ACSP)Almost half of Brazilians (46.6%) plan to buy gifts this Christmas, with items such as cell phones, computers, and appliances showing higher purchase intentions than in 2023, with increases of 5.4% and 17%, respectively. Furthermore, a survey of theABCommshowed that, during Black Friday, 37% of e-commerce sales were electronics, many of them intended for Christmas gifts.
Keeping an eye on this scenario and anticipating cyberattacks that may increase alongside the rise of these products, Appdome, a leader in mobile experience protection, announced that its platform now protects applications operating on technologies beyond smartphones, such as streaming systems, augmented reality devices, and smart cars. According to Allied Market Research, the global emerging mobile platform market is expected to grow by more than 20% annually until 2030.
“According to ourGlobal Consumer Survey 2024, the use of mobile services is surpassing web and online services in all markets," said Tom Tovar, co-creator and CEO of Appdome. As our clients expand their offerings to new mobile platforms, it is important to provide protection for these experiences, ensuring the operational efficiencies achieved with mobile app protection on smartphones.
Technological evolution has opened up new opportunities for companies to connect with consumers beyond smartphones and tablets, through devices such as virtual reality glasses, smart clothing, and connected cars. These innovations offer unprecedented experiences in areas such as entertainment, health, and mobility, allowing consumers to interact with brands in new ways.
However, with the growth of these platforms and mobile systems, new security risks also emerge; smartwatches and virtual reality headsets are examples of devices that are already becoming targets for cybercriminals. Hackers can steal personal data, invade accounts, and even manipulate information in connected cars and IoT systems. This reinforces the need for companies to adopt effective security measures to protect their users and businesses, ensuring a continuous and secure experience across different devices while exploring new ways of engagement and growth.
With the release of new features, theAppdome PlatformNow offers quick and effective protection against frauds, bots, malware, and cyberattacks, as well as combating cheating in virtual reality device games such as Apple Vision Pro and Meta Quest. The platform also ensures security for iOS applications on macOS with M-series chips, Apple TV, and Apple CarPlay, and for Android applications on Android Auto, Android TV, and Google Play Games on Windows PCs. Thanks to continuous innovations, Appdome enables Android and iOS developers to expand their presence to other platforms, maintaining robust protection across all operating systems and devices.
According to Jamie Bertasi, Chief Customer Officer at Appdome, “The mobile market is booming. Two years ago, Appdome focused solely on smartphones, but now, with our new AI-powered capabilities, our customers can ensure cutting-edge security, anti-fraud and bot defense on any mobile platform, positioning Appdome as a leader in securing the future of mobile.”
