The messaging platform WhatsApp is one of the most used in Brazil. Inside her, besides direct communication, other functionalities emerged, how the sale of products and services. In this sense, merchants outside this app tend to slow down or lose market growth.
Why retail companies need WhatsApp?
According to the data from We are Social, in 2023 WhatsApp was the most accessed social network by Brazilians. According to the research, 93,4% of Internet users in the country, from 16 to 64 years old, they had the app, the number amounts to 169 million individuals. Companies need to be close to their audience. This tool enables quick and assertive communication. By being present in something common in everyday life, the organization becomes close to its customer, says Carlos Henrique Mencaci, president of Total IP.
According to another analysis, now from Opinion Box, 79% of individuals in Brazil have already contacted a company throughapp. Among the reasons, were: asking questions (77%) and requesting technical support (67%). Furthermore, the platform also showed potential for sales, 66% of respondents have already hired a service, and 62% bought something through "zap". "O 'Whats'", not only brings the organization closer to potential buyers, how to provide tools to enhance sales, observe the specialist
How to sell more with WhatsApp
The representative of Total IP, do you know the potential of the tool, not only for the exchange of information, but as a way to keep your brand always at the customers' fingertips. In this sense, he shows four strategies to sell more with WhatsApp
Offer exclusive promotionsuse the "channels" function to share coupons, flash promotions or even special conditions for the participants of that group
Send reminders:WhatsApp has a high open rate for sent messages, according to Meta, it was an average of 98%. This serves to notify buyers about products in stock or trigger the "urgency trigger" with countdown messages for limited discounts
Link the accountbusinessto the system ofchatbot:configure achatbotto answer frequently asked questions, collect initial data from consumers, direct to human assistance and generate satisfaction surveys. "Total IP offers this automation through"Chatbot. With a simple drag and drop setup, it is possible to customize the reception, complement.
Monitor team performance and convert into strategies:there is no strategy without metrics. Monitor both the performance of the service, as the sales themselves, it is essential to leverage the business. "With the Corporate WhatsApp Management tool", from Total IP, the manager has access to corporate cell phones on a single screen. The mechanism records the conversations, generates filters and exports reports to Excel, complete the executive.
For Mencaci, using a digital tool integrated with other software is an effective way to make a business productive. "Look at this messaging space in a different way", as a seller and not just as a user, can enhance the results of a business, I concluded
