The WhatsApp messaging platform is one of the most used in Brazil. Inside it, in addition to direct communication, other functionalities emerged, such as the sale of products and services. In this sense, merchants outside of this app tend to slow down or lose market growth.
Why do retail companies need WhatsApp?
According to data from We are Social, in 2023 WhatsApp was the most accessed social network by Brazilians. According to the survey, 93.4% of Internet users in the country, aged 16 to 64, had the app, which amounts to 169 million individuals. "Companies need to be close to their audience. This tool allows for quick and assertive communication. By being present in something common in daily life, the organization becomes closer to its customer," says Carlos Henrique Mencaci, president of Total IP.
According to another analysis, now by Opinion Box, 79% of individuals in Brazil have already contacted a company throughapp.Among the reasons were: clarifying doubts (77%) and requesting technical support (67%). Furthermore, the platform also showed potential for sales, with 66% of respondents having already hired a service, and 62% having purchased something through "Zap". "'Whats', not only brings the organization closer to potential buyers but also offers tools to enhance sales," observes the expert.
How to sell more with WhatsApp?
The representative of Total IP knows the potential of the tool, not only for exchanging information but also as a way to keep your brand always at your clients' fingertips. In this sense, he shows four strategies to sell more with WhatsApp:
Offer exclusive promotions: use the “channels” function to share coupons, flash promotions or even special conditions for the participants of that group.
Send reminders:WhatsApp has a high open rate for sent messages; according to Meta, it was an average of 98%. This is used to notify buyers about in-stock products or to trigger the "urgency trigger" with countdown messages for limited discounts.
Link the accountbusinessto the system ofchatbot:configure achatbotto answer frequently asked questions, collect initial consumer data, direct to human support, and generate satisfaction surveys. "Total IP offers this automation through"ChatbotWith a simple drag-and-drop setup, it is possible to customize the welcoming area," he adds.
Monitor team performance and convert into strategies:There is no strategy without metrics. Monitoring both the performance of customer service and the sales themselves is essential to boost the business. "With the Corporate WhatsApp Management tool from Total IP, the manager has access to corporate cell phones on a single screen. The mechanism records conversations, generates filters, and exports reports to Excel," completes the executive.
For Mencaci, using a digital tool integrated with other software is an effective way to make a business productive. "Looking at this messaging space from a different perspective, as a seller and not just as a user, can enhance the results of a business," I concluded.
