Black Friday is already one of the most anticipated events in Brazil, when millions of consumers take advantage of discounts and special conditions on a wide variety of products and services. More than a day of promotions, it became a strategic moment for companies to stand out in the market, bringing innovations that optimize the shopping experience and enhance sales efficiency
This year, various brands expand their offerings to cater not only to end consumers, but also the B2B market, introducing solutions created for an increasingly demanding audience that is attentive to new developments. These strategies go beyond the conventional, providing new possibilities for consumers and businesses. Check out some of these innovations
Quick Buy
A Quick Buy, technology startup specialized in customized checkout solutions, should boost its clients' sales during Black Friday 2024 by up to18,5%. This increase is the result of the advanced technology of the company's platform, that simplifies the purchasing process by removing obstacles such as lengthy registrations and limited payment options. The startup's solution offers a faster and smoother shopping experience, driving conversions. Currently, Quick Purchase serves major brands like Hoka, SideWalk and Keep Running
Cashew
A Cashew, multisolution technology company for HR management and partner of 40 thousand companies across Brazil, announces its Black Friday 2024 campaign“Evolve your company now and start 2025 one Cashew aheadFrom November 4 to December 10, the B2B action brings exclusive conditions for companies to improve their benefits management, awards, corporate expenses and other strategic solutions for HR, promoting innovation and efficiency in operation. To check all the details, just access thecampaign link
"We want to transform the management of Brazilian companies with innovative and efficient solutions, and this is a great opportunity for companies to experience Caju through exclusive advantages for new clients and special conditions for those who already know our platform"."affirms Mariana Hatsumura, CMO of Caju
I.foreigner
A I.foreigner,company specialized in advisory for obtaining Italian citizenship,brings a unique opportunity for Black Friday 2024: start the family process for just R$1. The discount applies to the Family Folder, a dossier of essential documents for the Italian justice system, that normally costs 800 euros (around R$5 thousand). The offer is valid during November for those who hire one of the company's citizenship plans. "This promotion is the final push for those who have always dreamed of a European passport","comments Matheus Reis, CEO of io.Gringo
Noodle
Influencers play a crucial role in boosting sales during Black Friday. However, despite your support for the brands during such a significant period, the payment of thepublicit can take up to 120 days to be received. To address this issue and allow the influence sector to fully benefit from the potential of Black Friday, a fintechNoodledeveloped an exclusive advance credit solution, facilitating cash flow for influencers and marketing agencies during this high-demand period
Big Boom
A Big Boom, nutritional supplement company focused on the female audience, launches its "Pink Friday" campaign. Starting from November 10, all products of the brand will be with up to35% discount and free shippingThe action will also promote the launch of theBig Boom Beauty Protein, a product that combines collagen and protein, developed to meet the health and beauty goals of women. In less than a year, the brand has already generated revenueR$3 millionand recordsmonthly growth of 40%, driven by the success of Creatine 3 in 1, pioneer in Brazil
