Black Friday is already one of the most anticipated events in Brazil, when millions of consumers take advantage of discounts and special conditions on a wide variety of products and services. More than a day of promotions, it has become a strategic moment for companies to stand out in the market, bringing innovations that optimize the shopping experience and boost sales efficiency.
This year, several brands are expanding their offerings to serve not only end consumers but also the B2B market, introducing solutions designed for an increasingly demanding and trend-aware audience. These strategies go beyond the conventional, providing new possibilities for consumers and companies. Check out some of these innovations
Quick Buy
A Quick Buy, a technology startup specializing in personalized checkout solutions, is expected to boost its customers' sales during Black Friday 2024 by up to18,5%This increase is the result of the company's advanced platform technology, which simplifies the purchasing process by removing obstacles such as lengthy registrations and limited payment options. The startup's solution offers a faster and smoother shopping experience, boosting conversions. Currently, Quick Purchase serves major brands such as Hoka, SideWalk, and Keep Running.
Cashew
A Cashew, a multi-solution technology company for HR management and partner of 40 thousand companies throughout Brazil, announces its Black Friday 2024 campaign:““Evolve your company now and start 2025 one Caju ahead.”From November 4th to December 10th, the B2B campaign offers exclusive conditions for companies to improve their management of benefits, rewards, corporate expenses, and other strategic HR solutions, promoting innovation and efficiency in operations. To check all the details, just access thecampaign link.
“We want to transform the management of Brazilian companies with innovative and efficient solutions and this is a great opportunity for companies to experience Caju through exclusive benefits for new customers and special conditions for those who already know our platform,” says Mariana Hatsumura, CMO of Caju.
I.gringo
A I.gringo, a company specialized in consulting for obtaining Italian citizenship, offers a unique opportunity for Black Friday 2024: start the family process for only R$1. The discount applies to the Family Folder, a dossier of essential documents for Italian justice, which normally costs 800 euros (about R$5,000). The offer is valid throughout November for those who subscribe to one of the company's citizenship plans. "This promotion is the final push for those who have always dreamed of a European passport," comments Matheus Reis, CEO of io.Gringo.
Noodle
Influencers play a crucial role in increasing sales during Black Friday. However, despite their support for the brands during such a significant period, the payment of thepublicIt can take up to 120 days to be received. To solve this issue and enable the influence sector to maximize the potential of Black Friday, the fintechNoodlehas developed a unique advance credit solution, facilitating cash flow for influencers and marketing agencies during this time of high demand.
Big Boom
A Big Boom, a nutritional supplement company focused on the female audience, launches its "Pink Friday" campaign. Starting from November 10th, all products of the brand will be up to35% off and free shipping.The action will also promote the launch of theBig Boom Beauty Proteina product that combines collagen and protein, developed to meet women's health and beauty goals. In less than a year, the brand has already generated revenueR$3 millionand recordsmonthly growth of 40%, driven by the success of Creatine 3 in 1, a pioneer in Brazil.
