O ranking Loved Companies 2024, conducted by the employer branding hub ILoveMyJob, highlights the most admired companies by Brazilian professionals and the strategies that make these organizations benchmarks in people management. Based on the opinion of 865 professionals from different regions of the country, the survey highlights how companies have been investing in more innovative, attractive, and talent-aligned work environments.
“Today, companies need to go beyond competitive salaries. Actively and routinely listening to talent is essential to creating environments that inspire and meet the growing expectations of employees. This practice not only continually improves the employer brand, but also allows us to anticipate behaviors and build lasting relationships with employees.”, says Angélica Madalosso, CEO of ILoveMyJob.
At the top of the list are Natura, Vale and Grupo Boticário, which, despite operating in different sectors, share some common points: robust investments in organizational culture, innovation and a strong connection with employee values.
What makes a company admired by professionals?
According to the research, the factors most valued by employees when evaluating a work environment include:
- Positive organizational climate (18%)
- Transparency and efficient communication (16%)
- Autonomy (12%)
- Flexibility (11%)
- Appreciation and recognition (10%)
- Respectful and inclusive environment (9%).
- Relevant purpose (7%)
- Growth opportunities (5%)
- Other factors such as benefits, learning and development, good pay and others (12%)
Furthermore, the study reveals that the main reasons leading professionals to leave their companies are related to structural and management issues. Inadequate compensation (45%), lack of a career plan (30%), and workload (15%) are the most cited factors.
What are Natura, Vale and Grupo Boticário doing differently?
The detailed analysis of the ranking reveals that the most admired companies by talent invest in practices that go beyond traditional compensation and benefits. See some of the initiatives that make these companies a reference
- Nature:Bet on an organizational culture that balances innovation, well-being, and social impact.Additionally, your careers page is outside the main website, which offers accessibility features and invites professionals to review the company on Glassdoor, where it currently has an overall rating of 4.1%.
- Vale: It is undergoing a cultural transformation and has prioritized diversity, inclusion, and sustainability. Among the highlights pointed out by the survey is the strengthening of the employer brand, with actions aimed at professional development and work-life balance. Your LinkedIn account has over 4 million followers and highlights topics on innovation and ESG.
- Boticario Group:It stands out for investing in differentiated corporate benefits, such as Pet Assistance. Furthermore, it reinforces your employer brand identity with a strong strategic positioning on social media and a structured careers page within the corporate website. The group also invests heavily in employer branding on Glassdoor and review platforms.
Main trends observed in the ranking
In addition to the initiatives of the best-positioned companies, the study highlighted some trends:
- B2C Focus:B2C companies, such as Natura and Grupo Boticário, have strengthened their presence through strong investment in employer branding.
- Differentiated corporate benefits:Companies are increasingly offering benefits beyond the traditional package. Grupo Boticário, for example, stood out with Auxílio Pet, an innovation in the market. The study analyzes that, possibly, the choice of benefits stemmed from active listening to the employees and, thus, reflects on the well-being of all of them.
- Digital transformation:Investments in technology and digitalization drive modern and dynamic work environments. Companies like Itaú stand out in this regard.
- Innovation:All companies in the ranking prioritize innovation, regardless of the sector. Natura, Vale, and Grupo Boticário, for example, are constantly seeking new solutions and ways to improve processes.
- ESG: Most companies prioritize ESG (Environmental, Social, and Governance) issues, with good corporate practices, sustainability, and social responsibility, which have a significant impact on attracting and retaining talent.
- Flexibility:Hybrid and remote models remain preferred among talent and contribute to a healthy balance between the employee's professional and personal life.
- Setor: The 2024 ranking showed a dominance of companies from the energy sector, driven by interest in ESG and sustainability.
Check out the national ranking of the most loved companies to work for
In addition to providing a detailed overview of the practices that make a difference in people management, the study also revealed which companies stand out in the national scene. The ranking, which reflects the perception of the interviewed professionals, shows a mix of national and multinational companies, as well as an increased interest in entrepreneurship as a career alternative:
1st –Nature
2nd –OK
3rd –Boticario Group
4th –Eurofarma
5th –Petrobras
6th –Eletrobras
7th –Itau
8th –Own Business (desire to undertake)
9th –CPFL
10th –Echoenergia
A Loved Companies 2024It is conducted annually by ILoveMyJob and provides an overview of the best practices in employer branding management in Brazil. The full report can be accessed atwww.lovedcompanies.com.br.
