O ranking Loved Companies 2024, carried out by the employer branding hub ILoveMyJob, it points out the companies most admired by Brazilian professionals and the strategies that make these organizations a reference in people management. Based on the opinion of 865 professionals from different regions of the country, the research highlights how companies have been investing in more innovative work environments, attractive and aligned with the expectations of talents
"Today, companies need to go beyond competitive salaries. Listening to talents actively and routinely is essential to create environments that inspire and meet the growing expectations of professionals. This practice not only continuously improves the employer brand, but it also allows for anticipating behaviors and building lasting relationships with employees, affirms Angélica Madalosso, CEO of ILoveMyJob
At the top of the list is Natura, Vale and Grupo Boticário, what, despite operating in different sectors, share some common points: robust investments in organizational culture, innovation and strong connection with the values of the employees
What makes a company admired by professionals
According to the research, the factors most valued by employees when evaluating a work environment include
- Positive organizational climate (18%)
- Transparency and efficient communication (16%)
- Autonomy (12%)
- Flexibility (11%)
- Appreciation and recognition (10%)
- Respectful and inclusive environment (9%)
- Relevant purpose (7%)
- Growth opportunities (5%)
- Other factors such as benefits, learning and development, good remuneration and among others (12%)
Furthermore, the study reveals that the main reasons leading professionals to leave their companies are related to structural and management issues. Inadequate remuneration (45%), lack of career plan (30%) and workload overload (15%) are the most cited factors
What is Natura, Vale and Grupo Boticário are doing things differently
The detailed analysis of the ranking reveals that the most admired companies by talents invest in practices that go beyond traditional compensation and benefits. See some of the initiatives that make these companies a reference
- Nature:Bet on an organizational culture that balances innovation, well-being and social impact.. Furthermore, your careers page is off the institutional site, that brings accessibility resources and invites professionals to evaluate the company on Glassdoor, that currently has an overall rating of 4,1% on the platform
- OK:Undergoing a cultural transformation and has prioritized diversity, inclusion and sustainability. Among the highlights pointed out by the research, it is the strengthening of the employer brand, with actions aimed at professional development and work-life balance. Your LinkedIn has over 4 million followers and highlights topics of innovation and ESG
- Boticario Group:It stands out for investing in differentiated corporate benefits, as Pet Assistance. Furthermore, strengthen your employer brand identity with a strong strategic positioning on social media and a structured careers page within the corporate website. The group also invests heavily in employer branding on Glassdoor and in review platforms
Main trends observed in the ranking
In addition to the initiatives of the best-positioned companies, the study pointed out some trends
- B2C Focus:B2C companies, like Natura and Grupo Boticário, they strengthened their presence through a strong investment in employer branding
- Differentiated corporate benefits:Companies are increasingly offering more benefits beyond the traditional package. The Boticário Group, for example, stood out for the Pet Assistance, an innovation in the market. The study analyzes that, possibly, the choice of benefits came from active listening to the employees and, thus, reflects on the well-being of all of them
- Digital transformation:Investments in technology and digitalization drive modern and dynamic work environments. Companies like Itaú stand out in this regard
- Innovation:All the companies in the ranking prioritize innovation, regardless of the sector. Nature, Vale and Grupo Boticário, for example, constantly seek new solutions and ways to improve processes
- ESG: Most companies prioritize ESG (Environmental, Social, and Governance) issues, Social and Governance, with good corporate practices, sustainability and social responsibility and good, that bring significant impact for attracting and retaining talent.
- Flexibility:Hybrid and remote models remain preferred among talents and contribute to a healthy balance between the employee's professional and personal life
- Sector:The 2024 ranking showed a dominance of companies in the energy sector, driven by interest in ESG and sustainability.
Check out the national ranking of the most loved companies to work for
In addition to providing a detailed overview of the practices that make a difference in people management, the study also revealed which companies stand out in the national scene. The ranking, that reflects the perception of the interviewed professionals, shows a mix of national and multinational companies, in addition to the increased interest in entrepreneurship as a career alternative
1º – Nature
2º – OK
3º – Boticario Group
4º – Eurofarma
5º – Petrobras
6º – Eletrobras
7º –Itau
8º – Own Business (desire to undertake)
9º – CPFL
10º – Echoenergia
A Loved Companies 2024is held annually by ILoveMyJob and presents an overview of the best practices in employer branding management in Brazil. The full report can be accessed atwww.lovedcompanies.com.br.
