Instagram has established itself as one of the most powerful tools for digital entrepreneurs in Brazil. An example of success isVanessa de Andrade, physiotherapist and physical educator specialized in Pilates, that used social media to create a scalable and accessible business, impacting thousands of people. With over 140 thousand subscribers on YouTube and an active profile on Instagram, Vanessa transformed her technical knowledge into a digital teaching platform, offering practical Pilates classes for those who want to practice at home
Vanessa realized the opportunity to bring the Pilates method to an audience that, many times, did not have access to traditional studios, whether for financial reasons, due to time or even due to physical limitations. For that, developed an innovative methodology, using everyday objects, like chairs and broomsticks, making exercises accessible and effective for all ages, especially for people over 50 years old
"Over the years, I noticed that many people wanted to practice Pilates, but they faced difficulties such as transportation and costs. That's when the idea of sharing online classes came up, allowing anyone to enjoy the benefits of the modality without leaving home, explainVanessa.
Digital strategy and growth in networks
Vanessa's business growth was mainly driven by Instagram and YouTube, where to share educational content and free classes. On Instagram, the physiotherapist uses a strategy focused on engagement, answering questions, sharing testimonials from students and showing the benefits of Pilates in daily life
The impact of social media on Vanessa's reach is evident. Your YouTube channel, "Pilates Program at Home" – Vanessa de Andrade, grew organically thanks to the production of videos aimed at an audience seeking quality of life and well-being. Instagram complements this strategy by allowing direct interactions with its followers, strengthening your authority in the niche and expanding public trust
In addition to engagement with followers, Vanessa uses social media to offer paid programs, monetizing your knowledge through online classes. This approach allowed for the scalability of the business without the need for a physical space, reducing operational costs and expanding the impact of your methodology
The digital entrepreneurship revolution in the wellness sector
Vanessa's story reflects a shift in the wellness and health market, where digitalization has allowed the democratization of access to practices like Pilates. The success of the physiotherapist reinforces how Instagram and YouTube can be effective tools for physical educators, physiotherapists and other professionals in the field who wish to expand their practice beyond physical barriers
With a model based on delivering value and connecting with your audience, Vanessa de Andrade managed to build a solid digital business, showing that it is possible to undertake and positively impact people's lives through social media. Digital does not replace the in-person experience, but it is a path that expands possibilities and brings closer those who need guidance to those who have knowledge to share, concluded the specialist
