Adopting the role of educator is one of the most effective strategies for companies that want to gain trust, strengthen relationships and attract opportunities. Knowledge, when transformed into content, not only connects businesses to their audiences, but also drives growth sustainably
According to the Edelman Trust Barometer, 61% of people trust brands that provide useful and educational information more. This practice positions the company as a reference in its sector, while strengthening ties with clients and collaborators, increasing retention and engagement
ToJhonny Martins, vice president ofSERAC, corporate solutions hub reference in the accounting areas, legal, educational and technology, every company should see itself as an education company. "Educating is not just teaching something new"; is to create closeness, generate trust and transform relationships. Companies cannot be afraid to share what they know, because it opens doors to new opportunities, affirms
According to the executive, the impact of transmitting knowledge goes beyond clients, reaching also the internal teams. "Knowledge kept does not transform anyone". When teaching, you demonstrate leadership and prepare employees to grow alongside the company. This creates a learning cycle that benefits everyone involved, explain
For Jhonny, the secret is to align knowledge sharing with the values and culture of the organization. "When educating, you deliver value and create real impact. This is how trust is built, what is the most powerful element to create lasting bonds and grow sustainably, finalizes
One of the ways to transform a company into an educational reference, according to Jhonny Martins, is to create useful and relevant content. "It is important to produce educational materials", like articles, videos and e-books that are useful for the audience and demonstrate the business's expertise, suggests.
Another alternative, according to the executive, it is to invest in internal training programs, promoting regular training and creating a culture of continuous learning. "Regarding the clients", some suggestions are the workshops, webinars or tutorials that help to better understand the services or products can be offered, orient Jhonny
The vice president of SERAC also believes in open communication channels, like social networks, to share tips and best practices related to the sector in which the company operates. An effective action is to reward employees who contribute to the dissemination of knowledge, whether internally or in external channels, finishes Jhonny Martins.
