Being a digital influencer goes far beyond just promoting brands. Today, it has become a profession that requires a strategic and ethical approach to achieve success and impact.
According to Alexandre Silva, coordinator ofCruzeiro do Sul Virtual digital influencers course, the proper training of an influencer not only qualifies the professional, but also ensures its effectiveness in promoting products and brands, including the owners themselves. The systematic training of an influencer must be permeated by ethical issues that define their stance and credibility. "Promoting brands will be a natural consequence of the trustworthy image that the influencer builds in their niche and in society", affirms.
To start a career as a digital influencer, the first crucial step is to clearly define the target audience and delve into the subject or product you intend to promote. Knowing the subject or product well increases the influencer's self-confidence and strengthens their connection with the audience, providing more security to followers, highlights Silva. The specialist also mentions that skills such as operating audiovisual equipment, writing effective scripts and maintaining an appropriate and ethical posture are essential for consolidating a career.
The impact of digital influencers on society is significant and multifaceted. They have the ability to shape behaviors and influence the purchasing decisions of thousands, or even millions, of people. However, influence can take a positive or negative path. That's why, it is crucial that influencers are aware of what they are communicating and the impact their messages can have.
The future of the digital influencer profession seems promising, but also complex due to the rapid changes in society and the market. "Although the road is still long and challenging", the role of influencers will continue to be relevant, especially in a society driven by consumption. They lend their image to various brands, further expanding its values and influence, explain Silva.
The regulation of the profession, although not yet fully established, is seen as an important milestone to give greater credibility to influencers. "Regulation can bring more legitimacy to the profession", but, regardless of that, "Influencers should always guide their actions by ethics", observe the specialist.
Trust is the most valuable asset for an influencer, and the raw material of this profession is the trust of their followers. It is essential for professionals to consider the consequences of their actions and messages. With a cautious posture, they will be able to grow and establish important partnerships, consolidating your influence in the market, concludes Silva.
