Brazilian entrepreneurship is experiencing a new moment. Recent data shows that most of the businesses opened in the country today come from novice entrepreneurs, self-employed professionals, and micro-entrepreneurs. According to Sebrae and the Global Entrepreneurship Monitor (GEM), 18.6% of the Brazilian adult population consists of early-stage entrepreneurs, with up to 3.5 years of operation, one of the highest rates in the historical series.
These new entrepreneurs seek simple technological solutions, low cost, and close support. In this scenario, the fintech FrogPay has been standing out by offering smart card machines, comprehensive reports, working capital, and a structure designed for those who need control but don't have time to waste.
With more than 168 franchises operating in the country, FrogPay is growing by offering practical solutions for the daily life of entrepreneurs. Among the main products are the recurring payment system (FrogRecorrência), Froggiro (working capital provided after 3 months of operation, based on the client's transactions), machines with intuitive technology, and detailed receivables reports.
"Those who are just starting out need autonomy and clarity about cash flows. That's why our technology was designed to provide more transparency and financial organization from the very first steps of the business," explains Marcelo Ramos, commercial director of FrogPay.
Another indication of this movement is the growth of microfranchises and more accessible models within franchising. According to the Brazilian Franchise Association (ABF), the sector generated R$ 273 billion in 2024, with a growth of 13.5% compared to the previous year. The presence of franchises with an initial investment starting at R$ 5,000, as is the case with FrogPay, has expanded access to formal entrepreneurship in Brazil.
The trend is clear: the new Brazilian entrepreneur wants uncomplicated technology, personalized service, and solutions that fit their reality. And FrogPay follows beside them, walking with those who are starting and growing.
