The shopping experience will never be the same. Driven by Artificial Intelligence, the new era of digital retail is transforming the relationship between brands and consumers. Intelligent systems are now capable of anticipating desires, understanding behaviors, and providing accurate recommendations in real time – making each interaction more efficient and personalized.
The adoption of Artificial Intelligence as a market tool has never been so prominent. According to a recent unprecedented survey conducted by SAP, "Artificial Intelligence in the corporate world," Brazil is the country that invests the most in AI: 52% of national companies have a completely positive perception of using AI in the workplace, and another 27% view it favorably. Overall, 62% of surveyed decision-makers state that they plan to increase investment in AI adoption compared to 2024. The main drivers for adopting AI are the pursuit of improving customer experience (64%) and organizational productivity (51%).
Specifically in retail, if the challenge was previously to attract the consumer's attention, today the focus is on offering tailored experiences, reducing friction in the purchasing process, and increasing conversion rates. Companies that adopt AI-based solutions are already seeing significant impacts: e-commerce businesses using personalized Generative Artificial Intelligence record, on average, a 25% increase in sales conversion and a customer retention rate 30% higher, according to data from ShopNext.AI. The company specializes in customized solutions through cutting-edge Artificial Intelligence technology, helping retailers and marketplaces achieve unprecedented results in the market.
AI in practice: how AD Lifestyle boosted sales and service with cutting-edge technology
A recent example of this transformation comes from the partnership between VTEX and ShopNext.AI for the retailer AD Lifestyle. The project used Generative AI to optimize customer service and personalize recommendations, resulting in a 12% increase in sales and a significant reduction in response time to consumers. The implementation combinedchatbots smart, predictive analysis, and a smoother purchase journey, showing how AI can go beyond personalization and generate a direct impact on companies' revenue.
Artificial Intelligence is redefining what it means to serve a customer well. It's not just about suggesting products, but about creating an intelligent, intuitive, and above all, relevant shopping journey. This is the major differentiator of the new phase of retail, explains Pedro Duarte, CEO of ShopNext.AI.
More than just sales: AI and building customer loyalty
The revolution driven by Artificial Intelligence is not just about boosting sales – it changes the way consumers perceive and connect with brands. By creating personalized and contextual experiences, technology strengthens the bond between companies and customers, increasing loyalty and the perceived value of the brand.
"The consumer wants convenience and relevance. Offering a tailored experience is no longer a differentiator but a necessity for those who wish to stay competitive in the market. We are witnessing a definitive transition to a smarter, user-centered retail," adds Duarte.
The future has already begun
As Artificial Intelligence evolves, retail is moving to a new level, where the integration between digital and physical will become increasingly seamless. Advanced solutions, such as intelligent virtual assistants and predictive algorithms, already demonstrate that technology will be a key element in building the retail of the future – a more agile, efficient, and truly consumer-centric retail.
According to the CEO of ShopNext.AI, the revolution is underway. "For brands and retailers, the big question is no longer whether Artificial Intelligence will be adopted, but when and how it will be implemented to generate a competitive advantage," concludes the executive.
