If ten years ago someone had said that artificial intelligence would be "taking the stage" to receive an award, many would probably remain skeptical. A decade later, the reality is different. On the next day, December 10, the scientific community will celebrate this historic advancement by awarding Geoffrey E. Hinton with the Nobel Prize in Physics, a recognition of your pioneering spirit and contribution to the development of AI. This milestone signals a fertile horizon for new opportunities and technological solutions and — more than that — it is a reflection of the time in which one lives
Artificial intelligence is transforming various sectors at an accelerated pace, opening new fronts of innovation that are shaping the future in an unparalleled way. Next, some companies signal what the trends are for the upcoming new year
SkyoneThe artificial intelligence marketplace is expected to be a very promising discussion in 2025. Released in early November 2024, Skyone Studio is part of the Skyone platform, in the category of Data and AI, that already connects systems like Zoho CRM, HubSpot, SAP B1 and more than 400 other software, facilitating the organization and preparation of data to generate advanced analyses and strategic automations. With this solution, data previously fragmented across various sources becomes integrated into a continuous and centralized flow, organized to generate business intelligence with immediate application
Furthermore, the company's marketplace will start to include AI assets, a space with certified artificial intelligence agents, ready for automations and customizations. With this news, companies can forecast inventory demands, customize marketing campaigns and optimize processes accurately, establishing a new standard of efficiency and innovation in the market
AdobeDuring the 24th edition of Adobe MAX, annual event held in the USA, in the city of Miami, Adobe highlighted not only the new features in its applications, but also the advancement of its use in products of the creative industry. The senior product marketing manager at Adobe (Latam), Vitor Aveiro Gomes, participated in the event and shared his impressions: “I witnessed live the demonstration of AI features applied to creations that were already impressive and became even more surreal with the new functionalities of Photoshop, Premiere, Illustrator, InDesign and Lightroom, comment. "The integration of this technology into these programs became even more evident". In a scenario where advancements with these tools become increasingly present, Adobe reaffirms its commitment to ethical use and traceability of content. Within this context, "the launch of Content Credentials was the big news", adds the executive
ZenviaThe company highlights several benefits of AI in Customer Experience, that have significant impacts on the retail sectors, finances, education and insurance
Generative Artificial Intelligence has gained notoriety in various segments, including in the scope of Customer Experience, significantly impacting the retail sectors, finances, education and insurance. This technology offers new opportunities for interaction with the consumer, making companies more inventive and agile, with the possibility of testing ideas quickly and exploring paths that were not possible before
The consequence of this is a true revolution in the company-client relationship. Data from Poli Digital indicates that 61% of Brazilian users approve of interaction with chatbots, what shows consumers' openness to this type of technology, that allows for the customization of customer contact, using structured data to explore different scenarios and tailor the service to each person's profile, taking advantage of your preferences
In the retail sector, the era of Artificial Intelligence marks a revolution, changing and optimizing the relationship between companies and consumers, besides being a great ally during Black Friday, for example. This transformation has changed the behavior of the main names in retail, with sales customization and forecasting tools
Not by chance, with the growing preference for digital, personalization becomes the key to success for brands: not by chance, 94% of marketers claim to boost sales results with personalization, and 72% of them use AI to create personalized content. AI not only optimizes sales and discount strategies, but also personalizes the shopping experience at unprecedented levels
Already in the field of education, the potential of Generative Artificial Intelligence has a vast field of exploration. AI can facilitate student engagement by allowing for the quick and personal submission and clarification of questions 24 hours a day, on all days of the week, based on the available e-learning content, for example. Even if automation is used, as a conversational robot (chatbot), it is possible to ensure individuality and personalization with good training of the resource, based on the interaction history with the person. Thus, educators ensure close contact with the student, at the same time they can use the time to plan better content or teaching methods
IkatecThe Ikatec, Brazilian company specialized in technological solutions, preparing for December the launch of its own artificial intelligence, developed to increase productivity and efficiency in customer service. The technology brings together innovative resources, how automatic transcription of audios, intelligent summaries and personalized responses, focusing on reducing errors and optimizing response time in interactions
Among the differentiators is the transcription of audio into text, that eliminates the need to listen to long recordings, and the automatic generation of summaries — what speeds up the service process. The "Magic Text" feature adjusts the tone of voice of the responses, ensuring personalization, consistency and greater productivity. With this news, Ikatec strengthens its position as a strategic partner in the digital transformation of customer service operations
Kallas OOH MediaAt Kallas OOH Media, the use of artificial intelligence has been employed by various teams, such as customer service and operations, what, based on some solutions, like Gemini and ChatGPT, used as assistants, they managed to energize their more everyday activities. "With these tools, our collaborators save time from their routines and start to dedicate themselves to more strategic activities, says CEO Rodrigo Kallas. For 2025, AI becomes an even bigger part of the company, being employed in a transversal manner across all departments
The out of home media company is not limited to the more conventional AIs. With this boom of artificial intelligence, there are specific tools for practically any need or functionality. For example, if it is necessary to edit an audio, there is a specific solution for this. The company emphasizes that each resource has its specialty, what allows to take advantage of the best of each technology for the demands
