In Brazil, selling remains the biggest challenge for micro and small businesses. According to the 2025 Sales Panorama survey conducted by RD Station with support from TOTVS, RD Station Conversations, Exact Sales, and Lexos, 74% of Brazilian companies did not achieve their goals in the past year. The situation worsens with the rising cost of customer acquisition, the decline in lead quality, and the overload of entrepreneurs who, between administrative and operational tasks, have little time to invest in truly productive networking.
It was in this context that SinApp was created, a Brazilian platform that connects business event participants based on affinity, areas of expertise, and specific demands. Unlike traditional social networks, where interaction tends to be superficial and unfocused, SinApp uses artificial intelligence and data enrichment to suggest, in less than two minutes, connections that make sense for each user's current situation and goals.
The businessman Paulo Motta, partner of the tool, explains that the idea was born from practical experiences at corporate events. "You arrive there, there are a lot of interesting people, but you don't know who is who. Sometimes you talk to someone who doesn't have synergy with your current moment and miss the chance to speak with a key player who was in the same place; SinApp solves that," he says.
In practice, the platform functions as a dynamic showcase. By accessing the event via QR Code, the user registers a brief profile and indicates what they are looking for. The algorithm then presents the most aligned people, allowing filtering contacts by segment, location, and interest, as well as suggesting outreach texts and scheduling automatic follow-ups. "It's like a networking Tinder, but with real intelligence behind it," summarizes Motta.
The app also offers features such as sending messages on strategic dates, automation of outreach, and even a service that contacts and schedules meetings for the user. The business model is freemium: entry is free, and paid plans provide access to advanced features. The company aims to reach 60,000 active users by the end of 2026 and expand to other countries starting from regional hubs tested in Brazil.
Given an average attention span of only 12 minutes in face-to-face interactions, the quality of connections can determine the success of a meeting. For Motta, a national reference in authentic connections, networking is not about exchanging cards but opening doors that make sense. "Today, everyone wants agility, but also depth. This only happens when you know who you're talking to," he emphasizes.
The SinApp is already in the testing phase at corporate events and business rounds that bring together investors, entrepreneurs, and sector leaders. The expectation is that, in the coming months, the platform will incorporate in-app meeting scheduling and engagement data analysis during meetings. In a country where lack of sales is one of the main threats to business survival, solutions that combine technology and strategy are no longer trends but become a necessity for those seeking connections that generate tangible business.
