Recently launched in the market, ClickPix technology aims to facilitate and speed up sales in e-commerce, reducing purchase time by up to 52% and cart abandonment. The solution relies on the Pix First concept, offering a single checkout experience and reinforcing the use of Pix as an alternative to traditional payment methods.
On average, an e-commerce has a conversion rate of 1.33%, a low figure caused by poor usability, slowness, lengthy checkout, friction in the process, and restrictive anti-fraud measures.For this reason, Rafael Turk, CEO of Woovi, explains that ClickPix was created to change the current scenario by making the process fast, efficient, and 100% secure. Our solution significantly reduces transaction time. It saves more than half the time, in addition to ensuring a decrease in cart abandonment rates. We enable recognition of the same user across the entire Woovi partner store network. Furthermore, this is a process that also allows sales recoveries via WhatsApp.
For merchants, the improvement can be seen in the conversion rate, as well as the opportunity to provide a familiar and secure payment experience for the customer, reinforcing the use of Pix as an efficient alternative to traditional payment methods. According to Rafael Turk, the goal of the new solution is to transform the payment method by using technology and effective integrations, such as Pix, into an even faster and more intuitive experience for e-commerce, bringing a significant impact to the payments market in Brazil, facilitating instant and increasingly secure transactions.
