To achieve intelligent management for companies operating with e-commerce and multichannel relationships, organization and strategic thinking are a differential. Thinking about these points, theCapital Assets- innovation ecosystem operating in Martech, Communication, and Cloud – announces the launch of theEasyCDPa SaaS platform created to centralize data, optimize campaigns, and turn interactions into real results with the support of artificial intelligence. The official launch takes place during the E-commerce Brazil Forum, one of the largest events in the e-commerce sector in the country, which concludes today at the Anhembi District in São Paulo.
The solution's mission is to democratize access to data intelligence, enabling companies of all sizes to operate with the same precision and agility as major market players. The main foundation of EasyCDP is to solve four major common problems in digital marketing: data fragmentation, difficulty in integrating tools, lack of strategic vision, and high operational costs.
"Easy CDP is a platform designed to solve these bottlenecks. The main differentiator is centralizing information in one place, with clear visualization. This ensures that the client better understands the business and can think strategically. The idea is to make companies more efficient, scale their operations, and optimize resources in tasks that AI can automate," explains Davi Pincinato, CPO of Ativos Capital.
With EasyCDP, consumer data is unified into a single, live database, enabling the creation of dynamic segments, automation of personalized journeys, and actions based on real behavior and preferences, such as preferred communication channels, purchase times, and most accessed products. "These points are the main differentiators when we talk about the advantages for us, the end consumers. If your clients in São Paulo respond better on WhatsApp and those in Rio de Janeiro via SMS, the platform understands this pattern and suggests different communications for each group. It is intelligence applied to conversion, which increases the perceived value of the brand," completes Pincinato.
One of EasyCDP's main differentiators is its technical accessibility. While robust solutions require IT teams and external consultancies, Easy was designed for simple integration, in just a few clicks, without the need for programmers. On the very first day, when connecting to a store on Shopify, for example, the platform imports the sales history and begins generating automatic insights for actions such as cart recovery or seasonal promotions.
Support, integration for the business
The concept behind EasyCDP is that of a CDP – Customer Data Platform, an evolution of traditional CRM. While CRMs focus only on relationships, the CDP connects transactional, behavioral, and operational data, providing business intelligence with AI support. "The idea is that any company, even without technical infrastructure, can activate campaigns based on data and scale its operation efficiently. This avoids unnecessary hiring and gives real autonomy to marketing and sales teams," affirms the executive.
EasyCDP is born with native integration to Shopify and a roadmap for new connections with platforms such as Nuvemshop, VTEX, Magazord, as well as CRMs and ERPs. Next to AI, the tool's evolution includes predictive recommendations, automated message construction, market context analysis, and intelligent agents that support decision-making. The architecture also prioritizes security and autonomy: the data is processed on Ativos Capital's own infrastructure. "Each company only accesses its own data, and AI is trained exclusively based on the patterns of its own business," reinforces Davi Pincinato.
Available in a freemium model, with a free plan and a full 14-day trial without a credit card, EasyCDP adopts a Product Led Growth strategy to capture the market. "We created a platform that shows value from the first minutes of use. It was designed to generate real results, not just pretty reports. It is another step taken by Ativos Capital in search of strategic experiences to make the business run and yield good sales and management results," says Octávio Carradore, CEO of Ativos Capital.
Brazil E-commerce Forum
The official launch of EasyCDP will be at the E-commerce Brazil Forum, known as the main business event in the e-commerce sector in Latin America and the leading one in Brazil. Capital Assets will have a booth set up at the fair, with a team exclusively focused on presenting the tool. There, the audience will be able to learn more about the tool, ask questions, and even have an immersive experience. "It will be an opportunity to get to know EasyCDP in all operational details: implementation, functioning, and results that can be derived from its use," completes Giuseppe Pierre, CMO of Ativos Capital.
The E-commerce Brasil Forum brings together thousands of professionals and companies to discuss trends, innovations, and strategies for the sector. In its latest edition, the forum hosted over 30,000 participants and 300 exhibiting companies, as well as 300 speakers, providing an environment for strategic networking and forming new partnerships. The event takes place from July 29 to 31 at the Anhembi District in São Paulo.
