Taboola, the global recommendation company for the open web, announced today the launch of Taboola for Audience, an innovative artificial intelligence (AI)-based technology designed to help publishers significantly increase their online traffic. This new tool arrives at a critical moment, when the competition for user attention on the internet is more fierce than ever.
Taboola for Audience offers publishers a comprehensive solution to protect and grow their audiences, especially in light of recent changes affecting traffic from search engines and social networks. The company reports that the new technology is already delivering impressive results, with nearly a 10% increase in traffic to selected publishers' websites.
The platform unifies various AI-driven customization capabilities, including exclusive acquisition channels, editorial link personalization, and actionable audience insights. These tools enable publishers to reach users across various platforms, optimize website content, and inform editorial and commercial strategies in real time.
Adam Singolda, CEO of Taboola, highlighted the importance of new technology in the current scenario: “Publishers are facing a new era where sudden decisions by Big Tech and changes in consumer behavior make it harder to survive. […] Today, publishers need the right technologies to adapt to these changes and find, grow and retain audiences. Taboola for Audience offers a unique solution, with AI built from years of our successful publisher relationships to thrive in this new era.”
The effectiveness of Taboola for Audience is already being recognized by major industry players. Mike Braun, Senior Vice President of Management and Digital Director at Gray Media, commented: "Providing more personalized and relevant experiences across all our sites is essential. With Taboola, we have been able to adopt a truly reader-centric approach to customize our sites, offering more than resonates with readers and thus increasing engagement."
Christian Broughton, CEO of The Independent, also praised the partnership with Taboola: “Taboola has been a true strategic partner in helping us grow. […] Taboola’s ability to power key areas of our homepage, recirculation within articles and other sections of our site, their massive volumes of readership data that provide actionable insights, and their valuable partnership in working side-by-side with our own editorial team are the unique building blocks in our shared success.”
With the launch of Taboola for Audience, the company reaffirms its commitment to providing innovative solutions to the challenges faced by publishers in the digital age, promising a new approach to developing and retaining online audiences.
