Taboola, a global open web recommendation company, today announced the launch of Taboola for Audience, an innovative artificial intelligence (AI)-based technology designed to help publishers significantly increase their online traffic. This new tool arrives at a critical time, when competition for user attention on the internet is fiercer than ever.
Taboola for Audience offers publishers a comprehensive solution to protect and grow their audiences, especially in light of recent changes affecting traffic from search engines and social networks. The company reports that the new technology is already generating impressive results, with an increase of almost 10% in traffic to the websites of selected publishers.
The platform unifies several AI-powered personalization capabilities, including exclusive acquisition channels, editorial link personalization, and actionable audience insights. These tools allow publishers to reach users across multiple platforms, optimize website content, and inform editorial and commercial strategies in real time.
Adam Singolda, CEO of Taboola, highlighted the importance of new technology in the current landscape: “Publishers are facing a new era where sudden decisions from Big Tech and changes in consumer behavior make survival more difficult. […] Today, publishers need the right technologies to adapt to these changes and find, grow, and retain audiences. Taboola for Audience offers a unique solution, with AI built from years of our successful relationships with publishers to thrive in this new era.”
The effectiveness of Taboola for Audience is already being recognized by major industry players. Mike Braun, Senior Vice President of Management and Chief Digital Officer at Gray Media, commented: “Delivering more personalized and relevant experiences across all our websites is fundamental. With Taboola, we’ve been able to take a truly reader-centric approach to personalizing our sites, offering more that resonates with readers and thus increasing engagement.”
Christian Broughton, CEO of The Independent, also praised the partnership with Taboola: “Taboola has been a true strategic partner in helping us grow. […] Taboola’s ability to drive key areas of our homepage, recirculation within articles and other sections of our site, its massive volumes of readership data that provide actionable insights, and its valuable partnership in working side-by-side with our own editorial team are the unique building blocks of our shared success.”
With the launch of Taboola for Audience, the company reaffirms its commitment to providing innovative solutions to the challenges faced by publishers in the digital age, promising a new approach to developing and retaining online audiences.
