Micro and small Brazilian entrepreneurs now have an artificial intelligence solution to transform WhatsApp Business into a more efficient sales, customer service, and relationship channel. A Blip, the leading conversational intelligence platform that connects brands and consumers on social apps, has just launched aautomation service for interactions on WhatsAppwhich will speed up service and boost revenue for those who sell products and services online.
Initially, the solution is free and is designed to meet a market need. According to Opinion Box, 79% of consumers communicate with brands and companies via WhatsApp, and 56% have already made purchases through the app.
"A small entrepreneur who has a fashion store in Brás, for example, can use automated WhatsApp service to instantly respond to their customers' most frequently asked questions, such as information about products, prices, and payment methods," says Sérgio Passos, Chief Product Officer (CPO) and co-founder of Blip.
The initiative is in line with the recent announcement of Meta's new SMB API Solution, “Business-on-App”, which allows the coexistence of functionalities from the Whatsapp Business App and the Whatsapp Business API, with a focus on micro and small businesses.
“We have updated our Blip Go plan offering, a business model aimed at small and medium-sized businesses, and now offer a version with services for micro and small entrepreneurs. Companies that sign up for this plan will have an Intelligent Contact on WhatsApp to communicate with their consumers using AI to interpret customer messages and respond based on the knowledge configuration created by the store owner, providing a dynamic and more natural conversation, similar to human service. In addition, AI will help the entrepreneur to always be in control of when automation should or should not take over the conversation. This speeds up the service process, improves the customer experience and reduces the risk of losing sales to competitors,” explains the specialist.
With the solution, it is also possible to send messages to distribution lists to promote, for example, new collections, flash sales, and seasonal promotions directly to the customer base, encouraging more store visits and boosting orders via WhatsApp. "The entrepreneur will also be able to track how many clients interacted with the sent campaigns, analyzing the impact of the messages and adjusting their strategies to achieve better results. This feature is scheduled for a later stage," comments Sérgio.
Another advantage of Smart Contact in Blip Go is the flexibility in automation. The entrepreneur can activate or deactivate artificial intelligence at any time, and if a human attendant joins the conversation, the bot automatically deactivates, ensuring a more personalized service when necessary. "If the human agent sends a message during the conversation, the AI interrupts the service, allowing human interaction when necessary. Everything is fully adjustable," says Sérgio.
Before launching the service in the market, Blip conducted a study on the segments that should be most impacted. They are: retail clothing and accessories sectors, beauty service providers (such as hairdressers and manicurists), food (food delivery, food trucks, and meal boxes), consulting and training (coaching and marketing consulting), as well as e-commerce and online product sales.
"We have always been committed to contributing more and more to the rise of small Brazilian entrepreneurs. One day, we also started our journey as a company to forge a path of success, with many challenges. Blip Go arrives to support the journey of micro and small entrepreneurs who want to grow, who have ambition, and who believe in the conversational era and in the power of an Intelligent Contact as a bridge to scale their businesses," says Roberto Oliveira, co-founder and CEO of Blip.
How to join Blip Go
Micro and small entrepreneurs who wish to use the automation solutions on WhatsApp offered by Blip can registerthis siteThe onboarding process involves a waiting list during the initial launch phase of the solution. Additionally, the company created a VIP group, and the entrepreneur who participates will have early access to news about the product and its development, educational content such as articles, ebooks, and videos that will help grow their business, among other updates.
