Recicla Lead CRM startup announces the nationwide launch of a customer relationship management (CRM) platform with marketing automation and F&I. (F&I is the abbreviation for Financial and Insurance, which in Portuguese means financing and insurance), which besides recovering potential abandoned customers, turns them into business and exponentially increases store revenue.
Initially focused on the automotive sector, the solution, which has already demonstrated significant results in a pilot project at dealerships, now arrives with the promise of optimizing sales processes and boosting revenue for multi-brand dealerships across the country. The inclusive platform is already being used in a pilot project at some Audi dealerships.
The CEO Daniel Carvalho Cruz is in charge of the company Recicla Lead CRM, and he has the expertise of participating in the growth project of iFood, where he was one of the responsible for implementing the system, among other startups in more than 14 countries in South and Central America. And it highlights the passion for working with emerging brands. We use the same techniques to help expand these businesses. We work for small businesses with the same energy.
Overcoming Lead Management Challenges
In the competitive automotive market landscape, efficient lead management – potential customers – is a constant challenge. "Many companies still use spreadsheets to organize sales data, a method that proves vulnerable to information loss and customer abandonment who do not make a purchase initially. On the other hand, existing systems on the market do not have multi-platform integration, so stores need to use multiple platforms to complete the sales process," evaluates the executive.
Faced with this challenge, the Recicla Lead CRM system was developed as a platform that aims to “recycle” these leads, that is, to restore contact with customers who did not close a deal immediately and keep them engaged in the sales funnel.
Proven results and national expansion
The pilot project, implemented in over 60 stores and dealerships, showed a growth of up to 30% in the revenue of these participating companies. From then on, the expansion began to over 3,500 car dealerships across all states of Brazil. The impressive result validates the platform's effectiveness and drives expansion across the entire country. In March, negotiations begin for entry into Mexico, Colombia, and Portugal.
The success of the platform has sparked the interest of two retailers, Dahkar from Rio de Janeiro and Panorama from Ribeirão Pires, to invest and become partners.
We saw that many shared ideas had good synergy. As soon as we started operating, I realized that it was, in fact, a system born for the retailer and that focused on generating not only leads but value. Anyone familiar with the project quickly realizes that this CRM is here to stay. Mauro Cheister, a dealer of sales and rentals of vehicles for 22 years
CRM for the automotive sector: features and differences
Recicla Lead differs from other customer service platforms by being the only one focused on the automotive segment that, in addition to being omnichannel, offers F&I by providing complete and integrated solutions. In addition to the basic features of a CRM, such as contact management and sales funnel, the platform offers:
- Multichannel Integration:Unified service via WhatsApp Business, Instagram and Facebook, centralizing communication with the customer on a single store number, through which the manager also has access to all negotiations, avoiding communication noise and possible errors.
- Team Management:Tools for distributing leads, controlling tasks, managing service time and monitoring team performance in real time.
- Integration with Advertising Portals:Connection with the main vehicle advertising portals, facilitating the capture of leads and the dissemination of offers.
- F&I (Finance and Insurance):Complete platform for simulating financing with different banks, in addition to consortium solutions, car insurance and other financial products.
- Reduce bureaucracy: Renave, license plate consultation, precautionary inspection, licensing and others to facilitate the legalization of vehicle documentation
- Customer Remuneration:Recicla Lead CRM offers a remuneration program to customers, providing an opportunity for extra earnings for dealerships and resellers.
The company's differential, according to Daniel Cruz, is that “in the pilot project we realized the difficulties that the sales teams had in supplying data and that they abandoned leads that did not close the deal immediately, so we did the entire project together with the clients, creating a tool to recycle abandoned potential clients and make the sale, or even leaving everything automated so that the client receives the messages at the most appropriate time so that the opportunity is not lost and the commercial transaction occurs, leaving the sales team free for negotiations that are closer to closing the deal”.
It was necessary to offer multiple solutions, not just the CRM. So we highlighted F & I, as a differentiator. You can evaluate direct financing on the platform, increase revenue with the consortium, and insurance. In this way, there is also personalized service, firm monitoring of results, and dedication from everyone. We understand that a small store loses an average of R$ 25,000 in revenue per month without an F&I department.
