The startup Recicla Lead CRM announces the national launch of a customer relationship management (CRM) platform with marketing automation and F&I. (F&I is the acronym for Financial and Insurance, which in Portuguese means financing and insurance, that in addition to recovering abandoned potential customers, transforms into business and exponentially increases the revenue of the stores
Initially focused on the automotive sector, the solution, that has already shown significant results in a pilot project in dealerships, now arrives with the promise of optimizing sales processes and boosting the revenue of multi-brand resellers across the country. The platform is already being used in a pilot project at some Audi brand dealerships
The command of the company Recicla Lead CRM is held by CEO Daniel Carvalho Cruz, who has the expertise to participate in the growth project of iFood, in which he was one of the responsible for the implementation of the system, among other startups in more than 14 countries in South and Central America. He shows a preference for working with emerging brands. "We use the same techniques to help in the expansion of these businesses". "We work for the small business with the same energy"
Overcoming Lead Management Challenges
In the competitive landscape of the automotive market, the efficient management of leads – the potential clients – it is a constant challenge. Many companies still use spreadsheets to organize sales data, a method that proves vulnerable to information loss and the abandonment of customers who do not complete the purchase at the first moment. On the other hand, the systems available on the market do not have the integration of multiple platforms, therefore, stores need to use multiple platforms to complete the sales process, evaluate the executive
In the face of this challenge, the Recicla Lead CRM system was developed as a platform that aims to "recycle" these leads, that is, reestablish contact with clients who did not close the deal immediately and keep them engaged in the sales funnel
Proven results and national expansion
The pilot project, implemented in more than 60 stores and dealerships, showed a growth of up to 30% in the revenue of these participating companies. From there, the expansion began to more than 3500 car stores in all states of Brazil. The impressive result validates the effectiveness of the platform and drives expansion throughout the entire national territory. In March, negotiations begin for entry into Mexico, Colombia and Portugal
The success of the platform has sparked the interest of two retailers such as Dahkar from Rio de Janeiro and Panorama from Ribeirão Pires, to invest and become partners
We saw that many shared ideas had a good synergy. As soon as we started operating, I realized it was about, in fact, of a system that was born for the retailer and that was concerned with generating not only leads, more value. "Those who know the project soon realize that this CRM is here to stay". (Mauro Cheister, vehicle sales and rental dealer for 22 years
CRM for the automotive sector: features and differences
Recicla Lead stands out from other service platforms for being the only one focused on the automotive segment that, in addition to being omnichannel, has F&I by offering complete and integrated solutions. In addition to the basic functionalities of a CRM, how to manage contacts and sales funnel, the platform offers
- Multichannel Integration:Unified service via WhatsApp Business, Instagram and Facebook, centralizing communication with the customer in a single store number, through which the manager also has access to all negotiations, avoiding communication noise and possible errors
- Team Management:Tools for lead distribution, task management, management of service time and monitoring team performance in real time
- Integration with Advertising Portals:Connection with the main vehicle advertising portals, facilitating lead generation and the promotion of offers
- F&I (Finance and Insurance):Complete platform for simulating loans with various banks, in addition to consortium solutions, automotive insurance and other financial products
- Unbureaucratic: Renave, license plate inquiry, preventive inspection, licenses and others to facilitate the legalization of vehicle documentation
- Customer Remuneration:The Recicla Lead CRM offers a compensation program to clients, providing an opportunity for extra earnings for dealerships and resellers
The company's differential, according to Daniel Cruz, in the pilot project we noticed the difficulties that the sales teams had in providing the data and they abandoned the leads that did not close the deal immediately, so we did the entire project together with the clients, creating a tool to recycle abandoned potential customers and make the sale, or else already automating everything so that the client receives the messages at the most appropriate moment so that the opportunity is not lost and the business transaction occurs, leaving the sales team free for negotiations that are at a closer moment to closing a deal
It was necessary to offer several solutions, more than just the CRM. So we highlighted F & I, for being a differentiator. You can evaluate direct financing on the platform, there can be an increase in revenue with the consortium, the insurance. In this way, there is also personalized service, firm monitoring of results and dedication of all. We understand that a small store, stops earning an average of R$ 25.000 per month without having an F&I department
