According to the new LinkedIn survey, the world's largest professional social network, 10% of workers hired in 2024 worldwide hold positions that did not exist in 2000, including roles such as Data Scientist, Sustainability Manager, and AI Engineer.
Whether due to new policies during the pandemic period related to remote work, the emergence of new technologies, or a greater focus on sustainability, the new survey revealed how much the job market has changed compared to a few years ago. The study showed that 9 out of 10 (87%) Brazilian business leaders agree that the pace of change at work is accelerating, and that the expectation is that the skills needed for roles will change by 70% globally by 2030 (since 2016), with this number reaching 75% in Brazil.
The Brazilian leaders interviewed stated that, for 2025, their organizations are mainly focused on changes aimed at: adopting new technologies and AI tools (62%); investing in employee qualification and requalification (49%); and helping multigenerational teams work better together (32%).
The study also shows that Brazil's business leaders recognize the transformative potential of Generative AI, with 92% mentioning at least one way the technology could benefit their teams. Conversely, only 9% of them state that their organizations are leading AI adoption, signaling a significant opportunity for companies that are attentive to changes.
As companies strive to keep up with the flow of change, HR teams become even more essential – more than half (66%) of HR professionals in the country say that expectations regarding their work are higher than ever – and 40% of them feel overwhelmed by the number of decisions they need to make on a daily basis.
SecondAna Claudia Plihal, Talent Solutions Executive at LinkedIn in Brazil"The need for continuous adaptation defines the current job market landscape, requiring companies to reinvent the way they perform each function. Artificial intelligence, increasingly present, has the potential to transform processes and increase the efficiency of daily tasks, but many organizations are still seeking to understand how to implement it effectively. In this context of rapid changes, leaders naturally turn to their HR teams to guide them through this journey and to make the most of the new opportunities. However, these professionals often face a significant workload, compromising their performance. To ensure they can provide the strategic solutions and support that companies need, it is essential that they receive the appropriate assistance in terms of tools and resources.
LinkedIn announces new AI-powered tools
Last year, LinkedIn began promoting new hiring methods with Recruiter 2024, the first hiring experience with Generative AI. Last year, we saw how this is helping professionals achieve their goals of finding qualified candidates more quickly. Recruiters who use AI-assisted messages achieved a 44% higher acceptance rate and are responded to 11% faster by candidates compared to those who do not use them.
LinkedIn's new releases will be:
- The Hiring Assistant:The first AI agent on LinkedIn, designed to handle the most repetitive tasks of a recruiter, so that they can dedicate more time to strategic functions of their work, such as advising hiring managers, connecting with new talent, and creating positive experiences for candidates. Starting today, recruiters can choose to delegate time-consuming tasks to LinkedIn's Hiring Assistant, including sourcing and evaluating candidates. Although recruiters may spend significantly less time on these tasks, they will have full control over the entire process. The hiring parties can provide feedback on the candidates, helping the tool to continuously learn each recruiter's preferences and become increasingly personalized. The LinkedIn Hiring Assistant is available today in English for a select group of recruiters in Brazil, Australia, Canada, India, Mexico, Philippines, Singapore, and the United States – and will be launched in other countries in the coming months.
- New AI-powered coaching capabilities for LinkedIn Learning:LinkedIn is launching a new coaching feature with AI technology on LinkedIn Learning, which helps students practice their interpersonal skills through interactive scenarios using voice or text. Students can practice delivering performance evaluations, conversations about work-life balance, and feedback. The coaching feature will also be launched in new languages, with content in German, French, and Japanese, bringing AI-based coaching to global audiences for the first time.
More information about these tools can be foundhere.
Methodology
The LinkedIn Executive Confidence Index is an online survey conducted quarterly with approximately 5,000 LinkedIn users (at Vice President level or higher, in over 10 countries). The ICT data included in this report are from June and September 2024. The users were randomly sampled and chose to participate in the survey. We analyze the data in an aggregated manner and always respect the privacy of the members. The data are weighted by seniority and sector to ensure a fair representation of executives on the platform. The results represent the world viewed through the lenses of LinkedIn members; variations between LinkedIn members and the general market population are not accounted for. A 'business leader' is defined as a LinkedIn user at VP+ level who completed the survey in the following 11 countries: USA, United Kingdom, India, Canada, Australia, Germany, Italy, France, Spain, Netherlands, Brazil; the percentages vary by country.
This research was conducted by Censuswide, with 2,044 HR professionals in full-time or part-time employment in the UK, USA, France, Germany, India, Australia, Brazil, the Netherlands, Singapore, and MENA, between February 9 and September 9, 2024. The entire Census follows and employs members of the Market Research Society, which is based on the principles of ESOMAR. CensusWide is a member of the British Polling Council.
