A Botmaker, specialist in conversational automation solutions with generative artificial intelligence (AI) and partner of Google Cloud, launched a new integration that promises to revolutionize campaign results on Google Ads. The "Click to WhatsApp" feature aims to optimize conversions and facilitate quick contact with customers, making the most of segmentation tools, customization and real-time analytics offered by Google Ads
The new integration allows Google ads to direct users straight to a chatbot on WhatsApp, developed by Botmaker. This enables companies to collect information from interactions in real time, improving the efficiency of advertising campaigns. The Click to WhatsApp panel provides a detailed view of campaign performance, including metrics such as spending, impressions, cliques, conversions, ROAS, CPC, CPM and CTR
Erick Buzzi, Country Manager of Botmaker in Brazil, highlights the synergy between the tools: "We combined two great marketing tools for businesses: Google's search engine and AI generative-based chatbots within WhatsApp. Now, you can direct your leads directly to a chatbot on WhatsApp, enabling greater conversions in the leading conversation tool in Latin America.”
The main benefits for companies include:
- More Effective AdsBetter conversion results and higher returns for Google Ads with direct customer service through the chatbot, be for sales, customer support or other interactions
- CustomizationCompanies can define which actions within the chatbots will be reported as conversions and events, allowing for precise management of ad targeting and results analysis
- OptimizationWith a more refined data analysis, companies can improve ad targeting and performance, increasing conversion results
- ClarityThe Botmaker platform panel allows you to check the data from Google Ads campaigns and Click to WhatsApp in one place, providing a comprehensive view of the integration results
The new Google Click to WhatsApp feature is available for Botmaker customers in Brazil, Argentina, Chile, Colombia, Peru and Mexico. As a partner of Google Cloud, Botmaker has pioneering access to innovative tools, allowing for a faster and more effective adoption of cutting-edge technologies in conversational automation
