With 8 out of 10 professionals already using AI in their marketing strategies, according to a study by IAB Brazil, the search for real and applicable intelligence has never been more urgent. With this in mind, Deskfy — a Brazilian SaaS platform that transforms operational processes into strategic efficiency for marketing teams — announces the launch of MIA: Marketing with Artificial Intelligence.
The new feature, already available for use within the platform, was developed to enhance the productivity and strategy of marketing teams, offering intelligent and contextualized support.
In a scenario of high operational demand and tight deadlines, MIA emerges as a differentiated tool. Unlike generic AIs that offer standardized answers, MIA was trained with solid marketing concepts , based on references such as Philip Kotler and April Dunford. This training allows it to deeply understand the context and brand positioning of each client, ensuring more assertive solutions and simplifying the tasks of the teams.
“ MIA was born from what we learned from over 200 brands: marketing needs real intelligence that solves tasks with context and strategy. It's not enough to just respond—you need to think together ,” says Victor Dellorto, CEO of Deskfy.
The main advantage of MIA lies in its specialization and contextualization . It fills the gap left by AIs that deliver volume without depth, offering an approach already applied to the daily work of professionals. The tool acts as strategic and operational support , from the conception of ideas to the planning and organization of tasks.
MIA: a multifaceted marketing expert
MIA is no longer just artificial intelligence; it's a true strategic and operational partner for marketing teams. Designed for the dynamics of daily operations, its functionalities were developed to simplify and streamline tasks.
Starting with idea generation , the tool facilitates contextualized brainstorming insights aligned with the brand. This intelligence extends to content creation , assisting in the production of captions, copy , and the planning of actions with precise materials adapted to the company's positioning.
For daily management , MIA allows for quick navigation and access to essential data within the Deskfy environment, instantly answering questions about priorities, active campaigns, and pending approvals. Furthermore, it streamlines collaboration and execution with task creation via commands and shared conversations, where the team can refine strategies.
The tool also facilitates collaboration with shared conversations, where the entire team can refine information and strategies with your help, and offers routine reports that provide insights for continuously optimizing processes.
The future of interaction with platforms
Deskfy believes that interaction with platforms will become increasingly fluid, mediated by artificial intelligence. MIA represents the company's first and significant step in this movement, promising to be an indispensable ally for marketing teams seeking agility, standardization, and assertiveness in their daily demands, freeing up time for professionals to focus on what really matters: strategy and brand growth.
