With 8 out of 10 professionals already using AI in marketing strategies, according to a study by IAB Brazil, the search for real and applicable intelligence has never been more urgent. With that in mind, Deskfy — a Brazilian SaaS platform that transforms operational processes into strategic efficiency for marketing teams — announces the launch of MIA: Marketing with Artificial Intelligence.
A new feature, already available for use within the platform, was developed to enhance the productivity and strategy of marketing teams, offering intelligent and contextualized support.
In a scenario of high operational demand and tight deadlines, MIA emerges as a differentiated tool. Unlike generic AIs that offer standardized responses, MIA wastrained with solid marketing concepts, based on references such as Philip Kotler and April Dunford. This training allows her to deeply understand the context and positioning of each client's brand, ensuring more accurate solutions and simplifying the teams' tasks.
“MIA was born from what we learned from over 200 brands: marketing needs real intelligence that solves tasks with context and strategy. It's not enough to respond — you need to think together", says Victor Dellorto, CEO of Deskfy.
The main advantage of MIA lies in itsspecialization and contextualizationShe fills the gap of AIs that deliver volume without depth, offering an approach already applied to professionals' daily routines. The tool acts asstrategic and operational supportfrom idea conception to task planning and organization.
MIA: uma especialista multifacetada para o marketing
MIA is no longer an artificial intelligence; she is a true strategic and operational partner for marketing teams. Designed for the daily routine, its features were developed to simplify and speed up tasks.
Starting withgeneration of ideasthe tool makes it easierbrainstormingscontextualized, deliveringinsightsinnovative and aligned with the brand. This intelligence extends tocontent creation, assisting in subtitle production,copiesand in the planning of actions with precise materials adapted to the company's positioning.
For thedaily managementMIA allows navigation and quick access to essential data within the Deskfy environment, instantly responding to questions about priorities, active campaigns, and pending approvals. Furthermore, it speeds up thecollaboration and executionwith task creation via command and shared conversations, where the team can refine strategies.
The tool also facilitates collaboration with shared conversations, where the entire team can refine information and strategies with its help, and offers routine reports that provideinsightsvaluable for continuously optimizing processes.
The future of interaction with platforms
Deskfy believes that interaction with platforms will become increasingly seamless, mediated by artificial intelligence. MIA represents the company's first and significant step in this movement, promising to be an indispensable ally for marketing teams seekingagility, standardization, and assertivenessin their daily tasks, leaving free time for professionals to focus on what truly matters: the brand's strategy and growth.
