Webmotors, the largest automotive ecosystem in Brazil and the main business portal for the segment, announces the launch of the “Come and do business with peace of mind” campaign, which aims to amplify the brand's main attributes that contribute to a safe transaction on the platform.
The proposal of the new campaign is to strengthen Webmotors as a reference in the perception of consumers as the best choice for buying, selling, financing or taking care of a vehicle, highlighting some of the company's pillars, such as safety, good usability, easy rates and credibility.
"Our focus is on building a complete journey for the user, ensuring that each stage of this process is marked by the trust and convenience that have always characterized the platform," says Natalia Spigai, CMO of Webmotors. We have been in the market for almost 30 years and we pride ourselves on making one of the biggest dreams of Brazilians come true: owning a vehicle, and providing solutions that meet their needs throughout the entire car cycle.
48 advertising pieces
The campaign has48 advertising piecesthat will be announced throughout Brazil. In some states of the country, a differentiated and personalized communication will be implemented. The campaign will be live until the beginning of November.
"Each of the pieces aims to strengthen security in transactions through the automotive marketplace, as well as the credibility of the Webmotors brand, which is a reference in this market," highlights Natalia. We will also have a team of influencers to spread the central message of the campaign on social media, validating the idea that will be conveyed by the campaign.
The promotion plan for the new campaign includes online and offline media lasting until the end of this month.
