A Noodle, a fintech that offers complete financial solutions for influencers, expects to more than double the processed financial volume in 'publications' in this new year. With R$200 million transacted in 2024, the startup aims to reach R$500 million in 2025.
In addition, the company announced that it will advance R$50 million in credit to influencers this year, compared to the 25 million registered the previous year.
Currently, with the arrival of new clients such as Brasilera and Hello Group, Noodle serves approximately 7 thousand influencers, offering financial services ranging from receivables anticipation to cash flow management.
The increase in Noodle's financial transactions is not only a reflection of the natural growth of the influencer sector but also is linked to changes in the global landscape that directly impact the digital economy. The recent issue of TikTok banning in the United States, for example, has created a climate of uncertainty among influencers who rely on the platform for content creation and revenue generation. Not only that, the rising interest rate sequence in Brazil is another factor that also affects them, as the situation makes it difficult for large companies to access credit, and to compensate, they extend payment deadlines – benefiting their cash flow but harming the influencer. A Noodle, aware of this scenario, provides essential support for this audience, helping to mitigate the risks associated with these instabilities.
Furthermore, the rising dollar scenario has directly affected the global market, with consequences for influencers and brands that operate with contracts in foreign currencies. Noodle has been helping its clients manage these exchange rate fluctuations by providing solutions that enable greater financial predictability and stability in operations – essential for influencers who rely on an international fan base and partnerships.
The fintech also remains attentive to the changing scenario on social platforms, offering adaptable solutions for influencers who, in addition to needing credit and advance payments, seek financial tools that adapt to the dynamics of social networks, such as the diversification of revenue sources and the growing dependence on emerging platforms.
In 2025, Noodle will continue to expand its operations, betting on the evolution of the influencer market and the improvement of its financial solutions to keep up with the growth and needs of its clients. With the increase in transactions and ongoing support for influencers, the fintech is consolidating itself as a key player in the digital ecosystem, offering financial stability and practical solutions for those who live and work on social media.
