A Noodle, a fintech specializing in the creative economy, strengthens its leadership structure with the arrival of Carolina Rossettini as partner and COO. With a solid background in influencer marketing, communication, and the creator economy, the executive takes on the challenge of driving the expansion of operations, enhancing engagement strategies, and strengthening the connection between brands and content creators.
Graduated in Journalism and post-graduate in Digital Media from ESPM, Carolina has built a solid career over more than twelve years at the world's leading communication companies. Your experience encompasses influencer marketing, digital marketing, public relations, communication consulting, events, social media, and crisis management – having led high-performance teams and participated in award-winning cases.
She was one of the pioneers in the influencer marketing industry and helped structure the operations and teams of the largest companies in the segment, responsible for developing processes, plans, squads, products, and exclusive and customized proprietary methodologies. Additionally, he also managed some influencers and actors from Rede Globo.
Among the companies where he has worked, in different roles, are BR Media, MIS, Squid (Wake), Grupo Dreamers (Artplan), MField, Play9, Grupo In Press, AND'ALL (Publicis Groupe) and Burson-Marsteller, in addition to serving large national and global clients such as EssilorLuxottica, Amazon, Arcos Dorados (McDonald's), Colgate-Palmolive, Coca-Cola Femsa, AMBEV, Unilever, Whirlpool, Samsung, Johnson & Johnson, GPA (Grupo Pão de Açúcar), Facebook and Rock in Rio.
“Taking on the position of COO at Noodle is an opportunity to further boost the creator economy market in Brazil through an innovative and highly necessary solution for both agencies and content creators, and I say this because I have been on both sides,” highlights Carolina Rossettini.
“Noodle is growing exponentially in relevance among the main players in the sector because it is the only fintech that offers financial assistance, advances and automation in the intermediation of campaigns, which professionalizes and protects payment flows, at a time when there is so much talk about the need for this professionalization, transparency and security. Working alongside Igor Bonatto and his team is the certainty of another firm and forward step in influencer marketing. I hope to contribute in the best way possible to this constant cycle of innovation and growth”, concludes the executive.
Carolina's arrival reinforces Noodle's commitment to offering increasingly innovative financial solutions aligned with the needs of influencers and professionals in the creative economy. A fintech, which already stands out for facilitating receivables anticipation and providing access to credit in an agile and secure manner, aims to further expand its impact in the sector with the expertise of its newest partner.
With this strategic move, Noodle is positioning itself for a new cycle of growth, consolidating itself as a great reference for its customers and expanding its presence in the digital market.
