Agility, a defining characteristic of internet consumption, has directly influenced customer behavior. According to a survey by Giuliana Flores, express deliveries, those made within 3 hours, already account for 18% of all orders placed on the website, reinforcing the preference for quick and efficient solutions when it comes to gifting. The data reveals how this experience has been a decisive factor in customer satisfaction and highlights the importance of a structured logistics system to keep up with the pace of digital retail.
The demand for express deliveries is especially high in strategic regions of São Paulo, such as South, West, East, Center, and ABC. In these locations, quick delivery is a valued differentiator for consumers who seek to surprise with gifts even within short time frames.
To ensure the best delivery experience, the company constantly invests in logistics innovation. Special packaging, for example, is designed to facilitate transportation and preserve the durability of the flowers, even in the fastest deliveries. Furthermore, the brand continues to seek new partnerships that expand its reach and operational efficiency.
Other shipping options also stand out in the company's e-commerce. Deliveries during business hours lead the preference, with 26.2% of choices, followed by the morning period (24.91%) and the afternoon (10.36%). This variety of options allows customers to choose the best time to send flowers and gifts, whether planning ahead or solving a last-minute surprise. Flexibility in payment formats has been a differentiator for the brand, especially on special occasions when punctuality and meaning go hand in hand.
"We believe that a positive experience with express delivery is essential for customer satisfaction. Many customers choose this type of delivery not only for urgency but because they trust that the gift will arrive exactly on time, ensuring all the emotion and surprise that make the act of giving a gift a special moment," shares Clóvis Souza, founder and CEO of Giuliana Flores.
