Studies indicate that 72% of beer lovers and 76% of those who consume spirits consider it worthwhile to invest in high-quality beverages, reinforcing the demand for premium products. Special retail dates such as Consumer Month offer the perfect opportunity to take advantage of discounts on wines, craft spirits and special beers.
During this period, retailers and online platforms offer significant discounts on products such as wines, craft spirits and specialty beers, reflecting the growth of the premium beverage market in Brazil and encouraging conscious and quality consumption.
To ensure that these higher quality products reach consumers in perfect condition, retailers and distributors specializing in high-end beverages have been investing increasingly in special packaging.
Choosing the right packaging is essential
A GoPack, Termotécnica's brand, awarded at the ABRE Brazilian Packaging Award, is the ideal solution for premium beverage e-commerce. With two versions, GoPack Max and GoPack Slim, it guarantees protection and efficiency in transportation.
- GoPack Max: Developed for wines and sparkling wines, it accommodates larger bottles and provides a high level of protection, reducing logistical waste by up to 5%.
- GoPack Slim: Compact and ideal for beers, spirits and olive oils, it optimizes load space by around 40%, ensuring safety and efficiency.
Both versions feature a universal modular design and are made of EPS, allowing the safe transport of 1 to 6 bottles and even other products, such as glasses and cups. Additionally, GoPack is certified by SENAI/SC in accordance with ISTA standards, with approval from major carriers such as GolLog, Azul Cargo Express, and Jadlog.
The customer experience starts with the packaging
Part of the experience of a customer who purchases a premium beverage is the perception of value in the preparation for shipping until the receipt of the product.. GoPack ensures that the consumer receives their drink intact, reinforcing the perception of quality and care in delivery.
