Among the business expressions that have become more popular in recent years, 'Data Driven Culture' has proven to be a significant differentiator for businesses. According to the studyData Trends 2024According to Opinion Box, 59% of professionals in Brazilian companies state that their organizations already operate with data at some level.
Being Data Driven is essential in Marketing, not only to understand customer demands but to reach another level. ToMarcell RosaGeneral Manager and Vice President of Sales in Latin America at Clevertap, "becoming Data Driven is not just about extracting data from customers, but using it to create personalized sales strategies, as well as relationship strategies," explains the expert.
In this regard, a TOTVS study indicates that 98% of Brazilian companies already collect data from their customers' journey. However, 27% of them do not believe that this practice is essential for marketing. For Marcell Rosa, this resistance can negatively influence a business: "We conducted a survey to calculate the impact of personalization in e-commerce applications, which can only be done through a detailed data analysis. With this survey, we found that personalized strategies resulted in 7 times more purchases compared to generic strategies," he points out.
A projection of theMckinseyIt points out that by 2025, the Data-Driven culture is expected to become a predominant reality in business, enabling Artificial Intelligence to provide real-time insights for decision-making. "Thanks to advances in data analysis and artificial intelligence, online retailers can better understand individual consumer preferences and offer highly relevant recommendations. It's not just about suggesting products, but about building relationships by understanding each customer's unique needs and desires," he explains.Marcell RosaGeneral Manager and Vice President of Sales in Latin America at Clevertap.
About CleverTap
CleverTapIt is a comprehensive customer engagement platform that helps brands personalize and optimize all consumer touchpoints to improve engagement, retention, and user lifetime value. The platform enables companies to orchestrate experiences for individuals throughout their life cycles and design personalized journeys that last a lifetime. It offers analyses that cover all aspects of the lifecycle, allowing companies to evaluate and optimize each experience in real time. Your unique AI capability is insightful, empathetic, and prescriptive, enabling smarter and faster decisions. The all-in-one platform unifies the experiences of all touchpoints, paving the way for a new era of customer engagement.
CleverTap is trusted by 2,000 customers and is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogotá, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore and Jakarta.
