A NG.CASH, a digital account aimed at new generations, announced a partnership with the influencer Victor Augusto, known asCoringa, an entrepreneur and one of the biggest influencers in Brazil. As part of the agreement, the creator becomes a partner in the fintech and will exclusively launch a new digital account with a prepaid credit card, developed in collaboration with him.
The initiative marks a new chapter in NG.CASH's strategy to expand its presence among young audiences through personalized products and an approach centered on culture, community, and influence. The move comes shortly after the company raised R$ 150 million in its Series B round, led by New Enterprise Associates (NEA), with participation from investors such as Andreessen Horowitz (a16z), Monashees, Quantum Light, Daphni and Endeavor Catalyst.
“The launch of this product is an important step to deepen our connection with communities that are already born digital and seek more than traditional banking services. The influencer figure becomes integrated into our growth model, with a direct role in brand building and customer acquisition,” says Antonio Nakad, cofounder and CMO of NG.CASH.
Creators at the center of the strategy
Coringa's entry as a partner reinforces NG.CASH's investment in influencer marketing as one of the pillars for user acquisition and retention. The fintech is already active in areas such as entertainment and e-sports, with partnerships established with the LOS team, one of the largest in Latin America, and with the artist Xamuel, from Universal Music.
The Joker's new account will be launched through a multiplatform campaign, with video content, podcasts, clips for social media, and an interactive live stream hosted by the influencer himself. The goal is to turn the launch into a real engagement experience with the streamer's community.
"Today, the content creator is not just a promotional channel, but a strategic asset for brands that want to be present in the lives of younger consumers," says Nakad.
The era of hyper-personalization
The Joker's exclusive card is developed with the Sketch My Card feature, which allows users to customize the card layout with doodles, digital stickers, or their own illustrations. NG.CASH is today the only financial institution in Latin America to offer this level of customization.
In addition to the card, the account and communication design was co-created between the fintech teams and the influencer. The proposal is to broaden the perception of value among young people, offering a banking journey compatible with the codes and language of the digital community.
Expansion with a cultural focus
Founded in 2021, NG.CASH emerged with the purpose of offering financial freedom and autonomy to millions of Brazilian young people. In 2024, it raised R$ 65 million in its Series A round, and with the new round, it has raised more than R$ 300 million since its founding. With a base of 7 million users, 100% digital infrastructure, and a positioning centered on culture and behavior, the fintech now aims to consolidate itself as the leading financial platform for Generation Z in Latin America.
