Have you heard that phrase: "So-and-so only got that job because they have connections?The phrase that often sounds in a tone of irony, it reflects an increasingly current reality: networking has become an essential tool for professionals in all fields.
However, a lesser-known concept, but equally powerful, is gaining space in the national market: thenetweaving. Although both focus on creating and strengthening connections, your approaches differ significantly and can impact your career in complementary ways
According to astudycited by the Global Mentoring Group, a study conducted by Harvard Business School revealed that more than 70% of job openings are filled through networking. These data highlight the importance of cultivating and maintaining strong professional relationships
Meanwhile, in Brazil, networking is still underutilized. A survey with 650 executives, conducted by the Institute for Content Development for Executives (IDCE), revealed that many Brazilian professionals do not fully explore the potential of networking in their careers
For Ana Tomazelli, psychoanalyst and President of the Institute for Research on Feminine Studies and Multiple Existences (Ipefem), the ability to build and cultivate strategic relationships has become an indispensable competitive differentiator. "Today, business opportunities do not come only from innovation, but of the people you relate to. Networking is the new asset of the entrepreneur, affirms Tomazelli
Networking X netweaving: what are the differences?
Networking is the process of building and maintaining professional relationships aimed at exchanging information, career and growth opportunities in the market. He is often associated with corporate events, communities, fairs, conferences and digital platforms, like LinkedIn
The essence of networking is objective: to identify influential people in your field and position yourself as a relevant professional. However, to be effective, it requires a balance between sharing knowledge and showing genuine interest in others, what, many times, it happens in a situation of need, like the loss of a job. Who has never heard "I need to reactivate my network" in the face of a difficult moment
On the other hand, netweaving is a more subjective approach, initially, for the establishment of connections. "Here, the main focus is not on what you can gain, but how can you serve others, with what you have. It's about connecting people in a meaningful way, functioning as a network bridge, where you facilitate interactions that can benefit third parties, complete Ana
No netweaving, reciprocity arises naturally. By promoting the growth of others and building relationships based on true empathy and generosity, you end up being remembered as a reliable and collaborative reference, besides not being seen as a selfish person – in the sense of only seeking others when in need
"Although different, the two tools do not need to have exclusive approaches. On the contrary, can work in synergy. Networking helps to increase your visibility and access opportunities, "while netweaving deepens relationships and creates a network sustained by trust and future support", explain Tomazelli.
For example, a professional can use networking to meet people at an event and then adopt netweaving by supporting those people in connecting with other contacts that can add value to their journeys. This combination balances the focus on personal development with altruism, generating both immediate and long-term benefits
How networking and netweaving can be used and implemented in your career
To implement networking, start by participating in events, communities and interacting on platforms like LinkedIn. Identify people who share similar professional interests and maintain regular contact with them. Practice your personal presentation to make a good impression and show genuine interest in the achievements and challenges of others
In the case of netweaving, seek opportunities to be helpful to your network. This may include introducing two colleagues who could benefit from a mutual connection or sharing useful tips and resources. Show empathy and be willing to collaborate voluntarily, what can create a cycle of reciprocity and strengthen your position as a reliable and supportive professional
Combining these practices into your routine not only increases your chances of career advancement, but also promotes a more collaborative community, where relationships are built on trust and collective growth, Ana stands out.
While networking opens doors, netweaving strengthens the foundations of these connections. Incorporating both practices into your professional daily routine not only increases your chances of success, but also contributes to a more collaborative and human work environment. After all, in the business world, they are the relationships that build the foundations for sustainable growth
