This month of September, Netshoes, sports and lifestyle e-commerce, debut on PayDay, liquidation owner of Magalu, what happens on the fifth business day of the month, the famous Payday. A data, September 6, coincides with the first NFL game in Brazil, whose broadcast will be sponsored by the company on CazéTV. That's why, the communication and marketing strategy of the two events are closely linked
The dispute between Philadelphia Eagles and Green Bay Packers, it will be the first of the 59th edition of the NFL in Brazil and to celebrate this moment, Netshoes will have a list of 59 super deals marked with the "CazéTV" seal on its platform. The promotion will play with the English word "pay day" and other terms related to American football.
To enhance the reverberation of the theme on social media, the influencer Dan Lessa – that has around 750 thousand followers on Instagram and more than 1,4 million on TikTok – will cover the event and promote Netshoes' promotions, in addition to interacting with the public around the Corinthians stadium, where the game will take place in São Paulo.
