This September, Netshoes, an e-commerce platform for sports and lifestyle, is debuting on PayDay, Magalu's sale event that takes place on the fifth business day of the month, known as Pay Day. On September 6th, the date coincides with the first NFL game in Brazil, whose broadcast will be sponsored by the company on CazéTV. Therefore, the communication and marketing strategy of the two events are closely linked.
The dispute between the Philadelphia Eagles and Green Bay Packers will be the first of the 59th edition of the NFL in Brazil, and to celebrate this moment, Netshoes will have a list of 59 super offers marked with the "CazéTV" seal on its platform. The publicity will play with the English word "pay day" and other terms related to American football.
To amplify the theme's reverberation on social media, influencer Dan Lessa – who has about 750,000 followers on Instagram and over 1.4 million on TikTok – will cover the event and promote Netshoes' offers, as well as interact with the crowd around the Corinthians stadium, where the game will take place in São Paulo.
