Netshoes Run, the street race of the country's largest sports and lifestyle e-commerce, will bring together 8,500 athletes on Marginal Pinheiros, in São Paulo, on August 24th. This will be the company's biggest concert ever and takes place for the third time in São Paulo, with tickets sold out since mid-July. The kit pickup will take place at the Netshoes outlet store on August 21 and 22, from 10 am to 8 pm, and on August 23, from 10 am to 6 pm.
The start of the longest distance, the half marathon, will be at 5:30 a.m. The race will have five categories: children, 5 km, 10 km, 15 km, and the debut of the 21 km course. The route along Marginal Pinheiros is known for being flat and ideal for both beginners and experienced runners looking to improve their time.
This year, the race is sponsored by adidas, in partnership with Soldiers, and supported by the brands Lindoya, Believe, Frooty, and Powerade, which will promote special post-race activations. In partnership with Spotify, DJ and influencer Rapha Lima will be responsible for energizing the runners during the event, as well as bringing exclusive running playlists available on the platform.
Social action and kit distribution
One of the highlights of Netshoes Run is the athlete's kit, available in basic, intermediate, and premium versions, as well as a children's option. The t-shirts, developed in an exclusive partnership with adidas, come with the basic kit including the bib number, medal, eco-bag, and stickers. The intermediate kit includes, in addition to these items, a sock and a visor, while the premium also adds a windbreaker and a bottle.
Those who purchased the kits can pick them up at the Netshoes store located at 27 Amazonas da Silva Street, on the second floor. The delivery period begins on Thursday, the 21st, at 10 a.m. and ends on Saturday, the 23rd, at 6 p.m.
Just like in the Brasília stage, runners will be able to participate in a social action: those who bring a pair of used, good condition sneakers can exchange it for a personalized pouch from the brand. The collected shoes will be donated to a non-governmental organization.
