A Neoway, largest data analytics company in Latin America and part of the B3 group,announces the launch of Neoway On Target, solution with an autonomous and feedback-driven algorithm that automatically recommends and prioritizes the most promising sales opportunities for each business
Through artificial intelligence, machine learning and unique data from Neoway, On Target considers more than 570 variables to direct commercial efforts according to the recommended segment. The algorithm used is similar to those that recommend movies, music and videos, but, in this case, are you able to indicate the best way to boost sales
"The authority and maturity of Neoway to work with artificial intelligence are some of the great differentiators of On Target", because the solution relies on a solid historical base and unique data that only Neoway has to feed its predictive models, in addition to reliability and security for being a company of the B3 group, says Francielly Feijó, director of the Sales & Marketing unit at Neoway
How it works in practice
On Target first analyzes and learns by observing the history of won and lost business opportunities, in addition to enriching and working with this data considering 570 variables to identify learning patterns. With that, the solution understands the current profile of customers based on information such as offered products, areas of operation, closing cycle and average ticket, among others
In sequence, AI comes into action to identify the addressable market, rank the best opportunities and suggest the most suitable products for each potential client (as well as the potential ticket and closing cycle)
On Target then delivers directly to the CRM platform a prioritized pipeline for the sales team to work on, allowing time savings in segmentations and enhancing the precision of the commercial strategy to increase results with operational efficiency and sustainable growth.
For being a feedback model, On Target has continuous learning from monitoring the generated opportunities, what makes the recommendations increasingly accurate
Results
The first results from Neoway On Target show the strength of the predictive model in supporting commercial strategies: companies that used the solution in the pre-launch phase recorded a 25% increase in the average sales ticket; 71% increase in lead conversion by salespeople; and a 152% increase in the creation of qualified sales opportunities
