Neogrid, a company specialized in technological solutions for the supply chain, will hold a webinar on March 18 to launch the Neogrid Insights Panel, a new platform that brings together strategic indicators on consumer behavior and the performance of consumer goods retail in Brazil.
The online event, scheduled for 2:30 pm on Tuesday, will feature experts from Neogrid and FGV IBRE (Brazilian Institute of Economics of Fundação Getulio Vargas), who will present how the data made available by the tool can transform decision-making and drive results for retailers and industry.
According to Neogrid, the new panel will offer three essential perspectives for the sector: the Shopper View, with analyses on average ticket and price variation; the Basket View, detailing the main consumption indicators; and the Supply View, focused on disruption and supply in retail.
“In addition to real-time indicators, the portal will also provide a library of seasonal studies, allowing comparative analyses of specific periods and commemorative dates,” the company revealed in a statement about the launch.
During the webinar, participants will be able to understand how this new data source can help companies sell more, increase their margins and better understand consumer behavior, aspects that have become even more critical in the current economic scenario.
The tool emerges at a time when data management and analytical capacity have become key competitive differentiators in retail. With the increasing volume of available consumption data, the ability to turn it into actionable insights can determine the success of commercial and supply strategies.
The launch also reinforces Neogrid's position as a provider of integrated solutions for the supply chain, expanding its portfolio with a market intelligence platform that complements its management solutions.
Registrations for the webinar are already open and can be made for free on the company's website. The event is aimed at retail professionals, consumer goods industry experts, supply chain specialists, and marketing managers interested in understanding consumption trends in Brazil.
Service:
- Event: Launch webinar of the Neogrid Insights Panel
- Data: March 18, 2024 (Tuesday)
- Time: 2:30 PM
- Format: Online (free)
- Registration: Available on the Neogrid website
