Neogrid launches insights platform for consumer goods retail in free webinar

Neogrid, a company specialized in technological solutions for the supply chain, will hold a webinar on March 18 to launch the Neogrid Insights Panel, a new platform that brings together strategic indicators on consumer behavior and retail performance of consumer goods in Brazil.

The online event, scheduled for 14:30 on Tuesday, will feature experts from Neogrid and FGV IBRE (Brazilian Institute of Economics of the Getulio Vargas Foundation), who will present how the data provided by the tool can transform decision making and drive results for retailers and industry.

According to Neogrid, the new panel will offer three key perspectives for the industry: the Shopper Vision, with analysis on average ticket and price variation; the Basket Vision, detailing the main consumption indicators; and the Supply Vision, focused on retail disruption and supply.

“In addition to real-time indicators, the portal will also provide a library of seasonal studies, allowing comparative analysis of specific periods and” commemorative dates, the company said in a statement about the launch.

During the webinar, participants will be able to understand how this new data source can help companies sell more, increase their margins and better understand consumer behavior, aspects that have become even more critical in the current economic scenario.

The tool comes at a time when data management and analytical capacity have become key competitive differentiators in retail. With the increasing volume of available information on consumption, the ability to turn them into actionable insights can determine the success of commercial and sourcing strategies.

The launch also reinforces Neogrid's position as a provider of integrated supply chain solutions, expanding its portfolio with a market intelligence platform that complements its management solutions.

Registration for the webinar is now open and can be made free of charge on the company's website.The event is aimed at retail professionals, the consumer goods industry, supply chain specialists and marketing managers interested in understanding consumer trends in Brazil.

Service:

• Event: Neogrid Insights Panel Launch Webinar
• Date: 18 March 2024 (tuesday)
• Time: 14h30
• Format: Online (free)
• Registration: Available on the Neogrid website