Neogrid, a technology and data intelligence ecosystem that develops solutions for managing the consumption chain, announces the launch of itsInsights Panel,new platform that brings together all the studies, research and analyses carried out by the company, in addition to offering a monthly overview of the main purchasing behavior indicators of Brazilian consumers in retail.
Now, with just a few clicks you can accessinsights that help to better understand consumption habits, enabling more agile sales strategies and optimizing profit margins. The site is structured into three sections, each highlighting a study: aBasket Viewoffers monitoring of the Neogrid & FGV IBRE Consumer Basket, whileSupply Visionprovides the traditional Breakage Index.
Me andShopper's Visionincludes data from monitoring Price Variations: Brazil & Regions and allows detailed consultation of average ticket, incidence, average number of items purchased per customer and value fluctuations in 57 different product categories based on information collected by Horus, a Neogrid solution responsible for analyzing more than 1 billion invoices issued annually.
The portal also provides seasonal studies with consumption data on holidays, as well as the Shopping Habits in Food Retail surveys, prepared by Neogrid in partnership with Opinion Box. Another feature allows for registration and receipt, directly on WhatsApp, of the main indicators regarding behavior of theshopper and disruption data through NIA – Neogrid’s generative artificial intelligence (AI) that is a pioneer in Brazil with a focus on retail and industry.
"The launch of our Insights Portal is an important milestone for the market, as we now offer access to comprehensive analyses that assist in strategic decision-making and contribute to retail and industry selling more, with higher margins," says Nicolas Simone, Chief Product and Technology Officer (CPTO) of Neogrid. The new website offers, in a practical and centralized way, a clear and comprehensive view of the main indicators and market dynamics in the country.
Neogrid currently holds the largest data network of the country's consumer chain. The numbers are impressive: over 2,500 retail networks and 30,000 POS monitored, including more than 3,000 municipalities, with the analysis of over 1 billion receipts. "This vast database ensures a broad and accurate view of the Brazilian consumer goods (CPGs) market," adds Nicolas.
To access the Neogrid Insights Panel, clickhere.
