The moment a customer receives a purchase at their home is when the actual contact between the company and the consumer occurs. First impressions matter, and a lot; therefore, having a good delivery logistics process is essential for businesses of all sizes, and something to reinforce during major dates like Christmas.
As one of the most important dates for commerce in the second semester, it has everything to be a busy and lively day for those running promotions. Therefore, planning an efficient delivery logistics is very important.
To help traders, theJoy, a startup focused on mobility and logistics markets, uses its years of experience in the industry to provide five tips on how to implement intelligent delivery logistics, thus ensuring the best possible experience for buyers.
1- Plan ahead
Consider other past commemorative dates. Provide data on how sales were during these periods to get an idea of how the second Sunday of August will be and how this could impact your business logistics. Especially considering Christmas, it may be necessary to hire more labor or improve the storage space to optimize it, among other factors to be considered. The investment is worth it to ensure a high level of service.
2 – Pay attention to deadlines
Have you ever thought about waiting for a package that had an estimated delivery date and still not receiving the product? That's right, I bet I would never buy from that place again! Therefore, paying attention to deadlines greatly influences the customer experience and should be taken seriously, especially when there are dates that tend to be busier. There are high chances that more orders than usual will be placed.
3 – Offer options
If possible, offer customers more than one receiving option, such as early deliveries, collection points, or in-store pickup. By combining the customer's needs with product availability, this diversification is a great option for companies to offer consumers.
4 – Planning delivery routes
Christmas falls on a Wednesday this year, so many companies are提前 their deliveries. If your business makes same-day deliveries, make sure to plan your routes by considering neighborhoods near major avenues and outlining alternatives to avoid traffic lights and congestion zones.
If possible, collect data from the regions that buy the most from your business and use this information to your advantage to carry out this planning.
5 – Let the customer know where their purchase is
Last but not least, keeping the product tracking information up to date is beneficial for your customers' shopping experience. So, whenever possible, make sure to inform whether the goods have already been shipped, are in transit, or have already been delivered.
When we make planned purchases, such as during Christmas when people already have a specific gift in mind, it is common to create expectations and feel anxious to finally have the purchase in hand. Therefore, having a device that allows you to track the order is very powerful.
