The moment a customer receives a purchase in his home is when the real contact between company and consumer occurs. First impressions matter, and very; so, Having a good delivery logistics process is essential for businesses of all sizes., And something to reinforce on big dates., like Christmas.
Being one of the most important dates for trade in the second half, It has everything to be a hectic and busy day for those who will do promotions. That's why, scheduling an efficient logistics of deliveries is very important.
To help merchants, a Joy, startup focused on the mobility and logistics markets, uses his years of experience in the market to bring five tips on how to carry out smart delivery logistics, thereby ensuring the best possible experience for buyers.
1- Plan ahead
Take into account other past commemorative dates. Collect data on how sales have been in these periods to get an idea of what the second Sunday of August will be like and how this may impact the logistics of your business. Especially thinking about Christmas., it may be necessary to hire more labour or to improve the storage space to optimise it, among other factors to be considered. It is worth the investment to ensure a high level of care
2 – Attention to deadlines
Have you ever thought about waiting for a shipment that had an expected arrival date and nothing to receive the product? That's right, I bet I'd never buy from that place again.! That's why, paying attention to deadlines has a big impact on the consumer experience and should be taken seriously, Especially when there are dates that are usually busier.. There is a good chance that more requests will be made than usual
3 – Offer options
If possible, offer customers more than one reception option, as advance deliveries, collection or withdrawal points at the store. Combining customer need with product availability, This diversification is a great option for companies to offer consumers..
4 – Planning of delivery routes
Christmas falls on a Wednesday this year., therefore, Many companies advance their deliveries.. If your business delivers on the same day as the purchase, Make sure you make a route plan., observing neighbourhoods adjacent to major avenues and plotting alternatives to avoid traffic lights and congestion zones.
If it is possible, collect data on the regions that buy the most from your business and use this information to your advantage to carry out this planning
5 – Let the customer know where his purchase is
Finally, but no less important, keeping product tracking information up-to-date is positive for your customers' shopping experience. So, whenever possible, Please inform if the goods have already been dispatched, whether it is in transit or has already been delivered.
When we make planned purchases, That's what happens on dates like Christmas., where people are already targeting a product they want to give away., It's common to create expectations and be eager to finally have the purchase in hand.. That's why, Having a device that allows you to track the package is very powerful..
