After recording the best Black Friday in its history, Magalu is already preparing for the next big moment in retail and is resuming its “Make Christmas 21” campaign.
From December 16th to 25th, customers can pay for their purchases in up to 21 interest-free installments using their Luiza Card or Magalu Card on Magalu's website, app, and in-store. On the app, customers can find installment plans starting at R$72 for Smart TVs, R$43 for smartphones, and R$26 for home appliances.
The positive outlook for Christmas is driven by the impressive results of Black Friday 2024, in which Magalu achieved sales exceeding R$1.2 billion on Friday alone. This performance reflects growth across all channels—e-commerce, marketplace, and physical stores—and a 16% increase in customer numbers compared to the previous year.
"Black Friday demonstrated the success of our omnichannel strategy and the power of our customer base. With 'Faz um 21,' we reinforce our commitment to offering real benefits to our customers, such as real discounts and interest-free installments of up to 21 times, especially during such an important period as Christmas," said Aline Izo, branding and communications manager.
With this campaign, Magalu aims not only to boost end-of-year sales, but also to strengthen its relationship with customers, offering convenience and conditions that adapt to their needs.
