After recording the best Black Friday in its history, Magalu is already preparing for the next big moment in retail and is resuming the campaign "Make a 21 for Christmas".
From December 16 to 25, customers will be able to split their purchases into up to 21 installments without interest when using the Luiza Card or the Magalu Card on Magalu channels: website, app and physical stores. In the app, customers can find installments starting at 72 reais for Smart TVs, 43 reais for smartphones and 26 reais for appliances
The positive expectation for Christmas is driven by the significant results of Black Friday 2024, in which Magalu achieved sales exceeding R$ 1,2 billion just on Friday. This performance reflects growth across all channels – e-commerce, marketplace and physical stores – and a 16% increase in the number of customers, in comparison with the previous year
"Black Friday demonstrated the success of our omnichannel strategy and the power of our customer base". With 'Do a 21', we reinforce our commitment to providing real benefits for our customers, like real discounts and installment payments in up to 21 times without interest , especially during such an important time as Christmas, highlights Aline Izo, branding and communication manager
With the campaign, Magalu seeks not only to boost year-end sales, but also strengthen your relationship with customers, offering practicality and conditions that fit your needs
