Christmas has a special meaning for many of us. As soon as November arrives, many people eagerly start looking to buy their Christmas decorations, end-of-year gifts, and think about the traditions they will follow in their homes. This is a time filled with emotion, which can be very well used by companies to strengthen their relationship with customers and consider actions that not only aim to increase sales but also create a special connection that leaves a mark.
This is one of the times of the year when the market naturally expects increased consumer activity across all channels. According to data from the National Confederation of Shop Managers (CNDL) with the Credit Protection Service (SPC Brasil), as an example, among consumers' preferred places to buy gifts, 76% turn to physical stores, in addition to 78% who usually purchase online, mainly from international websites.
There is no way to escape this natural wave, and instead of trying to go over it, how about diving in to discover what its depths can offer to strengthen the connection with your target audience? See below some actions capable of generating enormous results in this regard:
#1 Guerrilla Marketing:Different, creative, and innovative actions attract greater public attention, creating a strong impact on their memories and making them quickly remember your brand. This guerrilla marketing strategy can be extremely beneficial at this time, promoting strategies that capture the emotional essence to move people, strengthen this connection, and even create memorable experiences.
#2 Speak your audience’s language:In the frenzy of Christmas shopping, speaking the language of the consumer is crucial for business success. By understanding your needs, desires, and aspirations, brands can create more relevant and personalized messages, establishing a deeper emotional connection. Although this is a difficult mission, considering audiences of different age groups in the market, those who understand their clients and adapt to their demands through this communication will tend to reap very ripe fruits.
#3 Marketing human to human: Interpersonal relationships are greatly intensified at Christmas, and this is where human-to-human marketing needs to be strengthened. Prioritize humanized communication with your customer through actions focused on personalized, individual, and interactive service, demonstrating concern for meeting their needs and availability whenever they require assistance. Strengthening this bond will make a huge difference in retaining more and more customers.
#4 Themed stores:more focused on physical stores, decorating the environment with Christmas-themed items creates a much more immersive and fun experience with the store. Here, the focus should not be on selling such products, but rather on creating a memorable moment for everyone who visits the place, exploring visual and sensory aspects that immerse the customer in the Christmas spirit and, in doing so, enhance your company's image and reputation.
#5 Unexpected kindness:Who doesn't like to receive a little treat, right? Mainly, when it comes from unexpected actions. There is no better time to offer these kindnesses than Christmas, which already has a great deal of sentimentality. Analyze your customers' purchase history and offer small souvenirs with each purchase. Something that doesn't cost much but will generate valuable rewards in terms of connection between the parties.
Beyond being a period of celebration and family unity, Christmas represents a unique opportunity for companies to strengthen their bonds with consumers. Here, the goal should not be financial, but rather positioning and image, exploring actions that bring out the emotional essence of that time to create memorable experiences that stay in the consumers' emotional memory.
