THESerasa Experian Trade Activity Indicator, first and largest datatech in Brazil, revelou que as vendas no varejo físico tiveram uma reação positiva na semana do Dia das Crianças (05/10/2024 a 11/10/2024), and recorded growth of 0,3% in sales compared to the same period in 2023. See the survey of the last 10 years below
The last seasonal date was Father's Day, which indicated a drop of 1,8% on purchases in Brazilian physical retail. The growth of Children's Day indicates a slight recovery, reflecting an increase in consumer confidence and a positive response to seasonal promotions, comments the economist from Serasa Experian, Luiz Rabi. Considerando apenas o final de semana da data comemorativa (04/10/2024 a 06/10/2024), there was a drop of 3,7% em comparação com 2023 (06/10/2023 a 08/10/2023).
Children's Day sales drop in São Paulo
According to the Commerce Activity Indicator from Serasa Experian, retail sales in São Paulo recorded a decline. During the week (October 5 to 10, 2024 x October 5 to 10, 2023) the drop was 0,1% and, on the weekend (October 4 to 6, 2024 x October 6 to 8, 2023), of 3,3%
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