THESerasa Experian Trade Activity Indicator, the first and largest datatech in Brazil, revealed that sales in physical retail had a positive reaction during Children's Day week (10/05/2024 to 10/11/2024), and recorded a 0.3% increase in sales compared to the same period in 2023. See the survey of the last 10 years below
"The last seasonal date was Father's Day, which showed a 1.8% decline in Brazilian physical retail purchases. The growth of Children's Day indicates a slight recovery, reflecting an increase in consumer confidence and a positive response to seasonal promotions," comments Serasa Experian economist Luiz Rabi. Considering only the weekend of the commemorative date (10/04/2024 to 10/06/2024), there was a 3.7% decrease compared to 2023 (10/06/2023 to 10/08/2023).
Children's Day sales drop in São Paulo
According to the Serasa Experian Retail Activity Indicator, retail sales in São Paulo experienced a decline. During the week (October 5 to 10, 2024 vs. October 5 to 10, 2023), the decrease was 0.1%, and on the weekend (October 4 to 6, 2024 vs. October 6 to 8, 2023), it was 3.3%.
To check more information and the historical series of the indicator,Click here.
