March 10 marks the beginning of another Consumer Week and, in the struggle of retailers for better results, more flexible commercial terms can be the deciding factor between closing a good deal and losing the opportunity to the competition. The clients of Barte, fintech that offers a modular payment solutions system for medium and large companies, they have a powerful weapon to boost sales during this crucial time for retail: installments of up to 24 times
This ease has been bringing important results, with a growth of more than 12% in sales, especially in businesses with higher average tickets (although the demand for terms longer than 12 months is already starting to be noticed in products and services starting from R$ 2,000). Many times, the purchase only fits in the interested party's pocket because the total cost can be spread over a longer period of time. An example is Cidadania4U, client of Barte since the first quarter of 2024, that offers support services for obtaining European citizenship
"We are sought by families who want to emigrate to Europe". How the hiring of services is done for several people within the same family group, facilitating payment is important so that a portion of our customers can achieve this dream, explains the company's commercial director, Jeferson Santos
Since it started offering payment in 24 installments, in the third quarter of 2024, Cidadania4U noticed an increase of 12,8% on sales. "We managed to serve a larger portion of the customers who sought us out", says Santos
Another company that benefited from the extended installment plan was Stanley's Hair, which specializes in male hair transplants and has been a client of Barte since 2023.
"Our audience is mainly from classes B and C and very focused on price and deadline". When we started selling in up to 24 installments, about 10% of our clientele had already requested this extension, affirms Gláucio Melo, commercial director of Stanley's Pay, company responsible for Stanley's Hair payments. "With that, we saw our sales grow by about 3%.”
For Consumer Week, both Cidadania 4U and Stanley’s Hair are preparing special actions, in which the extended installment plan will take center stage. "He will certainly be a strong ally for the success of our campaign", foresees Santos, from Citizenship4U
Barte started offering installments of up to 18 times in August of last year; in the following month, extended the deadlines to up to 24 months – the only one to enable this number of installments in the multi-acquirer market. By the end of 2024, sales in more than 12 installments amounted to R$ 67 million, while transactions above 18 installments reached R$ 21 million. Within this total volume, of R$ 89 million, the average ticket was R$ 12.200 per transaction. "This ease, rare to find in the market, it is just one of the ways we found to play alongside our clients and help businesses achieve the best results, says Rafael Milaré, Revenue Director of Barte
