From now on, the residents of Goiânia have a new way to order food — and it is exactly as many have always dreamed: fairer prices and free delivery. 99Food begins its operations in the city with a series of special coupons totaling R$99 in discounts for their first orders, allowing Goianians to enjoy a new experience that is transforming the concept of delivery in Brazil.
99Food puts the consumer at the center of the experience, leveraging the expertise from billions of rides made by 99 and millions of payments processed by 99Pay to propose a new service standard: better customer service, more efficient delivery, and more affordable prices. "Delivery was too expensive. We are here to change that," says Daniel Fichmann, Director of Restaurant Acquisition at 99Food.
"Now people can choose. We want Goiânia to have access to the food they like, at prices they can afford, and the best delivery experience, with no surprises. And all of this on the app they already know and use," completes Fichmann.
Since the announcement of its return in April 2025, 99Food has been promoting profound changes in market conditions for all those involved in the food delivery ecosystem. Restaurants gain a real chance to profit. 99Food presented an innovative proposal for restaurants: zero commission and zero monthly fee for the first 24 months.
By eliminating the costs that have long weighed on the sector, 99Food is redefining the market and enabling restaurants to profit up to 20% more per order. This long-term commitment to the best market conditions can enable more than 400,000 establishments that are currently outside delivery platforms to access this digital demand without compromising their margins.
"We are revolutionizing delivery to offer restaurants the market practices they deserve, allowing them to keep a larger share of each sale, grow sustainably, and compete on equal footing," says Fichmann.
After changing the rules for restaurants, 99Food also proposed a new standard for delivery partners: a guarantee of R$250 per day upon completing 20 rides in a day, with 5 deliveries specifically of food. Deliverers benefit from 99's integrated ecosystem, which combines passenger transportation, package deliveries, and food delivery — maximizing productivity throughout the day and ensuring nearly 50% higher earnings compared to any competitor.
Additionally, 99 announced an investment of R$50 million over the next five years to build support points for delivery drivers in the cities where 99Food will be present. "Our integrated platform of essential services gives delivery drivers more control over their routines, more earning opportunities, and more stability to pursue a better life with more dignity," emphasizes Luis Felipe Gamper, senior director of Logistics and Deliveries at 99.
Goiânia experiences a new level of delivery, with more savings
Starting today, Goian residents have access to the best dining experience with benefits: each user receives a series of coupons totaling up to R$99 in discounts to try dishes from different restaurants and cuisines, with free delivery, allowing them to explore new flavors and find their new favorites.
99Food offers in Goiânia the best prices in the market to ensure that delivery is used as it always should be: for convenience and practicality.
"Consumers were stuck with bad options: paying high prices and waiting a long time. We are here to break this cycle, with discounts, free delivery, real offers, and respect for people's time and money," says Raphael Dias, Marketing Director of 99Food in Brazil.
To take advantage of the benefits, simply open the 99 app already installed on your phone and access the 99Food icon on the bottom bar to see all available offers and benefits. In the coming weeks, 99Food will continue to be gradually launched in other cities across Brazil.