In today's times, where digital dominates, capturing the target audience's attention is key to boosting a business’s success. On social media, this means being able to retain the audience right at the beginning of a post.
Research shows that those who want to influence online have only three seconds to capture someone's attention, and the average retention rate needed to increase the reach of short videos is 70%. How to make this possible?
SecondJhonny Martins, vice-president ofSERACCorporate solutions hub, being a reference in the accounting, legal, educational, and technology fields, it is necessary to understand that the audience needs something eye-catching to keep following. "We are in the era of retention, when we compete for attention with many people, which is why provocative videos are the most viral. It is necessary to start with a striking message right at the beginning to capture attention and prevent the audience from moving on to another video," he says.
According to the vice-president of SERAC, social media and digital platforms have been among the most worked areas by the company in recent years, as well as qualified networking. "We understand that social networks give us visibility and having qualified clients further enhances our reference. The turning point to encourage the use of social networks and invest in digital was when we started to have a good niche of clients in the digital market, such as Thiago Nigro, who brought in Joel Jota, etc. We began to understand that those who are in digital look for it online, which is why it is of fundamental importance to us," he explains.
For Jhonny, becoming influential on social media means working on how to treat people and communicate both inside and outside of them. In daily life, it is important to understand that the way you treat people makes you influential. If you are the kind of person who only treats well those you think will bring you some kind of value, you do not become influential. And when you treat people well, they recommend you, promote your name, he advises.
An executive's recommendation is to call people by their name. "Calling someone by their name is powerful. It is the word that every human being most likes to hear. This makes you become influential in the environment," explains Jhonny Martins.
On social media, you need to learn how to bring something unusual to attract attention and convey the message. "Use phrases that awaken curiosity and encourage interaction. Present yourself as someone who wants to help solve the needs of those watching, someone who can influence them to take better paths. When you manage to become influential to someone, you will already have the currency you need to achieve promising results," concludes the SERAC vice-president.
