Entering 2025 without adopting artificial intelligence will be like trying to win in Formula 1 driving a popular car from the 80s. While AI accelerates decisions and transforms data into strategies, companies that resist this technology may end up on the starting grid, while competitors are already crossing the finish line
A Gartner study projects that 80% of large companies will have adopted AI by 2025, leaving behind those who insist on manual processes. Experts emphasize that artificial intelligence is no longer just a competitive advantage, but another necessity for businesses looking to grow in an increasingly dynamic market. Whether optimizing operations or anticipating market demands, AI is shaping the future of business. AND, in the race for relevance, standing still is not an option
Alan Nicolas, artificial intelligence specialist for business and founder ofLegendary Academy[IA], designs a new phase in the use of AI for companies. "Artificial intelligence will cease to be just a technical support to become the engine of innovation for companies". Let's look at systems that automate and analyze data, but also make strategic decisions in real time, how to dynamically adjust prices during crises or create hyper-personalized marketing campaigns instantly, exemplifies
Trends for 2025 show that AI will be decisive in areas that are still little explored. For example, in the logistics sector, companies are already experimenting with tools that anticipate bottlenecks in the supply chain based on climate events, allowing adjustments before problems occur. In the financial market, advanced AI models should act in regional economic forecasts, assisting small businesses in understanding how local variations can impact their operations
Another highlight is the use of AI to create products based on data about consumption habits on digital platforms. In 2025, brands are expected to prototype and test new products directly with the public, without the high costs of traditional research and development. This will reduce risks and shorten the time to market
Another important point will be access to solutions that personalize customer service. Software integrated with CRMs, for example, they will be able to suggest specific offers for each consumer based on purchase history or even predict dissatisfaction, automatically activating retention strategies. These advancements are already being tested by major retailers, but the news is that, in 2025, smaller entrepreneurs will have access to affordable platforms that offer the same capabilities. "The competition will reach a new level", explain Alan Nicolas
With the increase of this accessibility, the ethical debate about the responsible use of AI is also growing, especially regarding data privacy. "It's not just about using technology", but to build trust. Companies that ignore transparency in data usage or abuse AI to manipulate consumers will face negative reactions that may be irreversible. Success will be linked to the ability to balance innovation with responsibility, Alan Nicolas alerts
By democratizing access to advanced technologies, 2025 promises to open new opportunities, but it will also bring challenges. Companies that invest in preparing their teams and choosing tools that respect ethical standards will have a better chance of thriving in this new scenario. "Artificial intelligence, it seems that, it will be more than a tool. It will be the differentiator between companies that merely survive and those that thrive in the market, concludes Alan.
