On Monday (25) Magalu launched the “Black Push” campaign with surprise discounts between 50% and 80% on products. The highlight of the first day was the 500ml Gallo olive oil for 9 reais. 4,000 units were sold in just 15 minutes. Also on Monday, customers were surprised with notifications of offers for a 32-inch Vizzion Smart TV for only 550 reais and a Corona beer pack for 15 reais. All with free shipping.
The promotions will run until November 27th, and customers will be able to purchase some of the most sought-after items on Black Friday, ranging from electronics and appliances to supermarket items. This Tuesday, the first offers to be released will be OMO liquid detergent for 9 reais and Red Label whiskey for only 15 reais.
Black Push Campaign
The campaign aims to encourage customers to download the app and enable notifications, since the offers will only be available on the Magalu app, with offer notifications sent via push notification.
To participate in the promotion, users who do not yet have the Magalu app on their smartphone must download it from the app stores. Those who are already registered simply need to log in and enable push notifications. This setting is essential because offers will be sent to mobile phones via this mechanism.
Notifications will be sent daily until Wednesday the 27th. To download the Magalu app from the two main app stores, simply access the link below:
