A Multicoisas, franchise network for everyday utensils, took an innovative step by participating in the debut ofTikTok Shop, new e-commerce platform integrated with the most popular app among Brazilians. On the last dayMay 13, the brand carried out itsfirst live sessionon the platform, marking your official entry into the universe oflive and social commerce.
The broadcast was carried out in partnership with content creators and featured product presentations, usage tips, and exclusive offers. The strategy aims to explore the format ofLive Shopping, one of the four immersive experiences offered by TikTok Shop, which allows consumers to discover and purchase products directly during live broadcasts with much greater ease.
According to data from the platform itself,4 out of 5 peoplethey claim they would make purchases on social media after watching videos or live streams, and TikTok already leads as themain source of discovering new productsfor Brazilian consumers. This trend reinforces Multicoisas' focus on the channel as a strategic tool for sales and customer engagement.
"We believe in the power of TikTok as a platform for authentic engagement. Participating in this new feature with a live stream right at the launch was an opportunity for us to connect with our audience in a fun, direct, and interactive way," highlights Edson Arruda, Marketing Coordinator at Multicoisas.
TikTok Shop is transforming the retail landscape by integrating discovery, consideration, and conversion in the same environment, promoting a seamless and engaging shopping experience. With more than119 million monthly users in BrazilThe platform offers high potential for reach and engagement, and Multicoisas intends to continue investing in this ecosystem.
Multicoisas' debut on TikTok Shop is part of a broader digitalization and audience engagement strategy, combining the latest technology with the credibility built over the years.
