Female entrepreneurship in Brazil accounts for 46% of the total entrepreneurs, according to recent data from the Global Entrepreneurship Monitor (GEM). This index ranks the country 7th worldwide in the number of women leading businesses, highlighting the increasing female participation in the global entrepreneurial landscape. An example of this advancement is the Brazilian brand Sem Rótulo Cosméticos, founded by entrepreneurs Lais Theis and Melyssa Esser, who stand out in the beauty market for offering products free of harmful chemical additives. With an initial investment of over R$ 300,000, the company projects to reach R$ 1 million in sales in its first year of operation. However, this number can be surpassed, as the brand reached 100% of the sales target in the first three months after the launch.
Just like the founders of Sem Rótulo Cosméticos, another 10.3 million women are leading companies in Brazil, representing a 30% growth, the highest level ever recorded. The data are from the Female Entrepreneurship survey conducted by Sebrae (Brazilian Service for Support to Micro and Small Enterprises).
“Being a woman and an entrepreneur in Brazil requires resilience, but it also brings a unique advantage: we have the sensitivity to understand the market in a more human way and this is reflected in the way we develop our products and connect with our customers,” explains Laís.
In the face of this growth and transformation scenario, many female entrepreneurs have been innovating and breaking barriers, with businesses that influence both the market and society."Following this market evolution, the landscape is increasingly favorable for women entrepreneurs. They have revolutionized product development and, simultaneously, redesigned the role of female leadership in the business world," comments Melyssa.
Sem Rótulo Cosméticos bets on multifunctional products by combining essential ingredients for the "skin care" routine and catering to consumers seeking practicality in self-care. An example is the colored stick, which, in addition to evening out skin tone and providing high sun protection (SPF 80 and UVA protection 40), contains hyaluronic acid, Vitamin E, and Vitamin C, which act in hydration, regeneration, stimulation of collagen production, and contribute to fighting premature aging. Other available products include lip gloss and facial cleansing gel, both formulated with vitamin blends and plant extracts. Furthermore, the packaging is 100% recyclable and reusable, which reinforces the brand's commitment to sustainability.
“Sem Rótulo Cosméticos focuses on serving an audience that values self-care, but also seeks practical and efficient solutions in their daily skincare routine. In addition, our brand encourages consumers to pay attention to packaging labels, to understand that the true benefit for the skin comes from the ingredients and not just the packaging,” says Melyssa.
