It is common for self-employed professionals and entrepreneurs to get excited when they see a full schedule or long lines of clients waiting for service. However, according to Sebrae, about 30% of micro and small businesses with high sales volume still struggle with tight margins, precisely due to a lack of robust financial control. What initially appears to be success may, in practice, not translate into enough profit to sustain the business.
There is a confusion between billing and profitability. In many cases, the professional ends the month exhausted but without seeing this effort reflected in the bank balance, explains accountant Danilo Fermino from Flow Contabilidade. He points out that fixed and variable expenses — such as taxes, charges, and supplies — consume a large part of the revenue, and the entrepreneur ends up not knowing how to price correctly, which causes an imbalance in the accounts.
This scenario affects workers from various fields, such as shopkeepers, consultants, and service providers in general. The situation can be worsened by the lack of prior planning and a thorough analysis of these variable and fixed costs. "A solution is to organize through cash flow reports, profit margin goal setting, and renegotiation with suppliers," says Fermino.
In the specific case of dentists, the difficulty is accentuated. Many graduates leave universities fully skilled in the technical aspect, but without any preparation in clinic or office management. At this moment, Flow Accounting steps in to guide financial management, helping to price treatments, manage supplies, keep taxes up to date, and above all, ensure that all clinical effort translates into real results. "Our focus is to transform these professionals into true entrepreneurs in dentistry, so that they are not held hostage by excessive working hours with little compensation," says Danilo.
According to a survey by the Federal Council of Dentistry, Brazil currently has more than 350,000 dentists. Many of them face the routine of crowded clinics but accumulate physical and financial wear due to the lack of proper planning and accounting oversight. Fermino emphasizes that the same applies to other sectors: managing the inflows and outflows of resources well is the only way to truly improve profitability.
Thus, the main lesson is clear: as important as attracting customers is understanding how each sale impacts the health of the business. Investing in specialized accounting consulting, such as that offered by Flow Contabilidade, can be the decisive factor in converting intense activity into concrete results. After all, every professional effort deserves to be well rewarded — and this only happens when financial management becomes a priority.
